- 2 June 2015, 08:00 in Lead Generation

Are your Emails Underperforming?

Have you ever hit the send button for your email campaign expecting to break your open rate records, only to then see that your email has drastically underperformed? If you’re anything like me, after mulling over the time, money and effort which has gone into your campaign, you want to pretend that this first send never happened, resend your campaign and try to squeeze as much ROI out of it...

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