The Digital Marketing Show is now mere days away so we spoke to Fran Brosan, Chairman and Co-Founder of Omobono, ahead of her session looking at whether connecting digital across the business is like herding cats.

We asked her why attendees to the Digital Marketing Show 2015 should be interested in her talk. See what she had to say... 

DMS: Why should the people in the room be interested in your talk? 

FB: Digital has completely changed the way that we do our jobs as marketers. It's allowed everybody to do communications with customers and prospects. It's taken it out of marketing's hands, effectively. Our research has shown that only 52% of the money being spent in digital is being spent by marketing, so nearly half of it is in somebody else's control and in a situation like that, you think, actually what is the role of marketing in this new digital age? I think that's something that really needs exploring. 

DMS: Why did you do your research on the recipe for digital success in B2B? 

FB: We've done this research called 'The Recipe for Digital Success in B2B' and the reason we've done it is that digital is totally transforming the way that we do our work as marketers. It's not just marketing automation, social, mobile that we have to get our heads around. It's also the way we work, as organisations. So our research islooking at the impact that digital has had on an organisation and has really revealed the fact that it's not just 'marketing' that are doing digital - and the question then becomes, well if everyone's doing digital, what's the role of marketing? That's what we were trying to find out. 

If you want to learn more about the role of marketing in this digital age, join Fran at the Digital Marketing Show! Book your free ticket now. 

To watch the whole video, click here! 

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