When it comes to being visible online, citations and mentions of your site from other sites are one of the ways search engines determine where you will rank.
While this may seem simple enough, it’s crucial to remember that not all citations are created equal. Some links are, in fact, more credible than others. As a result, such links will hold more weight when it comes to convincing a search engine that your site (that is, the site the link is pushing traffic to) should take priority.
While there is no exact scientific formula for creating the “perfect” citation, there are a few qualities of a link to take into consideration when trying to improve your site’s online visibility.
What Does a High Quality Citation Look Like?
This is an actual example of what would be considered to be an authoritative mention or citation.
This link was achieved with the help of Content Marketing and promotion of said content, along with effective Digital PR and networking. It visually illustrates a few of the core characteristics of a heavily weighted mention to provide a better idea of what to aim for when trying to drive traffic to your site and improve your site’s online visibility.

By MediaVision.
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