Yesterday saw the start of one of London’s biggest weeks in digital marketing, Social Media Week. Running from September 22nd - 26th 2014, SMW takes place in 11 countries across the world and looks at how humanity and technology come together.

We love all things social and digital, so we’re going to be bringing our top four favourite questions, ideas and pieces of advice from each day at Social Media Week: 

  1. 'In five years time #bloggers will be just as important as national journalists for the #food industry'

    Consider where your audience finds, and goes to find, recommendations that they value about your industry and products/services. Recognising those that have, and will have, an influence on your potential and existing customer base can help you engage with your audience in the most suitable way.
     
  2. Do you pick up the phone when a customer rings? If so, answer their tweets! #SMWLDN

    How do you rank the importance of your customers’ tweets in your overall approach to customer relationship management (CRM)? Customers now view social communication as on par with the traditional communication methods - are you responding similarly?

  3. Lots of talk about using Twitter to find "intent to purchase" tweets at #SMWLDN. What do others here think about it?

    Every single day, millions of users take to Twitter to share their needs and desires - but these demands are often ignored by businesses. Will ‘intent’ be the next big thing in social media?
     
  4. Understanding audiences' unique linguistic quirks can be the difference in whether your content resonates or not #SMWLDN #languageisdata

    We’ve all heard that ‘content is king’ - but perhaps now it’s time to start discussing how ‘great content is king’. This isn’t just what you say, but how you say it. The importance of language in digital marketing is becoming increasingly apparent in all forms.

Are you getting involved with #SMWLDN/#SMW14 this week?

Let us know your favourite social tips and tricks by tweeting @DMSLDN!

 

By Hannah Durham, Editor of the Digital Marketing Magazine. 

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