eBay has reached this milestone due to constant innovation in an ever-changing market place. And, its business model is set to change again as The Economist has reported that the appeal of auctions is dwindling with only 20% of eBay listings involving auctions in Q1 this year. However, for eBay to weather the on-coming storm it must to focus on customer satisfaction.
Customer satisfaction is heavily dependent on the delivery of the product; something eBay has already started to address with its Global Shipping Programme. In reality, the consumer is only interested in the very last mile of the delivery supply chain, as it’s the only touch point they have. In order to ensure a slick experience, every aspect of delivery has to run smoothly. However, not all locations globally have a proper address and even in the UK multiple residencies can share a single postcode. This poses a significant Achilles heel for online retailers, but with their innovative background, eBay are ideally positioned to pick up this mantel.
As online retail giants cater to a global audience with a multitude of different postal systems, it’s time to take advantage of the location based services which have quietly been evolving. Location based services can now pinpoint an exact location, generating a code that can be used and shared by consumers and businesses. Moving their address will become as easy as carrying their mobile phone around with them. Retailers that capitalise on new location solutions will be able to meet their customers’ increasingly high expectations for customer service with an enhanced delivery system, that not only reduces margin for error, but cuts costs.
By Guy Davenport, co-founder and director of Locpin.
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus