Over the past few weeks, in the run-up to Integrated Live, I've been talking to some of the speakers who will be passing on their expert ideas and advice across all forms of marketing,
Next up is Jamal Benmiloud, chief creative officer at EARN Studios.
What area of marketing do you specialise in?
Brand strategy & communications.
How long have you been with the company?
Three years.
How long have you been in marketing?
20 years.
Why do you do what you do?
At Red Bull and Monster Energy we developed a better form of marketing that we now share with our amazing clients, such as, Castrol, EE, Lucozade, Pepsi Co, and First Direct.
Which marketing platform do you use the most (and it can't be your own!)?
Instagram is my favourite.
If you could only use one marketing platform for the rest of your life, what would it be (and you can't use your own!)?
Youtube, because I can still enjoy long form content.
What is your favourite thing about marketing?
My favourite thing about marketing is that it’s about great people having great ideas that get people talking about your brand.
Is content still king?
Brand platforms are king, of which content is an aspect and output of.
In a sentence, what's your presentation about?
How to build a brand worth being talked about with case studies from Red Bull, Monster Energy, Xiaomi, Lego, Castrol and EE.
You can find Jamal's presentation on building a brand worth talking about in the Content Theatre at 11am at Integrated Live on 17 November, but you'll have to register for your free ticket first:
By Jonathan Davies, editor, Digital Marketing Magazine
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
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