With just one week to go until the Digital Marketing Show Mid Term, we spoke to Tom Malleschitz, Director of Marketing for Three about how brands can create 5* campaigns that truly engage consumers. It's just a short taster of the session you can expect from Tom at Mid Term on the 13th May 2015!
See what Tom had to say below:
1. What's your top piece of advice for brands looking to engage their audience on an emotional level?
Just ask yourself the question, what should the customer, think, feel and therefore do? I love the quote from Maya Angelou, that people forget what you said and did but never how you made them feel.
2. How can brands best start to develop a strong brand personality across all channels?
It is not so much about brand personality. It is much more about authenticity. You have to be true to the reason why you are here. If your people understand and know this, then you have already developed your personality.
3.What are your top 3 tips for brands looking to differentiate themselves from competition and stand out in their market?
1. Find your way and know what gets the company up in the morning, even after a hangover.
2. Inspire the organisation and give everybody the licence to work with your brand purpose.
3. Tell your story by using the right emotions.
4. How important is personalisation when trying to engage the consumer's emotions during a campaign?
Personalisation is only one important aspect in execution!
By Hannah Durham, Editor of the Digital Marketing Magazine.
If you'd like to hear more from Tom, book now to join us at the Digital Marketing Show Mid Term on the 13th May 2015!
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus