People are living digitally at home, at work and everywhere in between, offering businesses a chance to connect with their customers 24/7. The issue lies in when and how to target these consumers.
57% of consumers are more likely to pay attention to companies if they are contacted at the right time and in the right context, and 52% of consumers expect businesses to know when this time is. Nearly 50% of consumers know that companies benefit from their data but they do not know how to trade it for value in return. However it is worth noting, that 75% of consumers want companies to delete their data after a certain period of time. It really is a balancing act and this info-graphic describes the 5 key demands of the 'Always-On' consumer so you can begin targeting them on terms the modern consumer understands!
By Steve Hashman, Director of Marketing & Products at Exponential Solutions (The CUBE).
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