- 7 February 2017, 09:30 in Features

How Beer Brands Utilise Digital Channels to Reach B2B Customers

Beer brands in the UK have embraced digital marketing tools to strengthen their relationships with their most important customers: store and pub and owners. While e-commerce gets most of the of press and is growing quickly for CPG brands in the UK, most beer is still sold directly in stores and pubs, making it crucial for beers brands to always be in stock and dominate the shelf and bar.

Although beer...

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5 Ways to Create a Strong Company Brand

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Convenience is an important aspect in our always connected, fast-paced lives and let’s face it, Christmas shopping is time-consuming. Debating...

- 3 February 2017, 07:30 in Features

The Ultimate Guide to Successful Content Marketing Recruitment

The recurring themes you see when talking about successful content marketing is people, their skills and specifically teamwork. With this in mind, we...

- 1 February 2017, 09:30 in Features

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A great global marketing strategy gives brands an instantly recognisable identity. This thinking was epitomised by Harvard Business School professor...

- 1 February 2017, 08:00 in Features

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The internet is a crowded place for businesses; you need a clear digital marketing strategy to ensure that your business’ voice is being heard...

- 31 January 2017, 07:30 in Features

How Marketers Can Respond to the More Health-Conscious Consumer

In a bid to tackle childhood obesity, the Government announced the introduction of a sugar tax last year that is expected to come into force in 2018....

- 27 January 2017, 08:00 in Features

How the Next Generation is Shaping Digital and What it Means for Marketers

Today’s ‘digital natives’ are one of the first generations to have grown up in a world where every aspect of their communication,...

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