- 10 April 2018, 08:00 in Features

How Influencer Marketing is Following in the Footsteps of Digital Music

It’s safe to say that influencer marketing as an industry is well on its way to maturity. In the last five years, the use of social media personalities to endorse and promote products - especially on Instagram - has gone from a novel marketing tactic to one many brands now consider a key part of their campaigns. That being said, it still has a way to go before it becomes...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 April 2018, 08:00 in Features

Start-Ups Spend Less Than a Day Per Month on Marketing

A lack of experience or knowledge, being too short on time and the belief that...

- 30 March 2018, 08:00 in Features

Let’s Get Physical: Why Augmented Reality Will Drive Meaningful Brand Engagement

The age of the ‘digital awe’ is coming to an end, and users are starting to aspire for deep and meaningful engagement with brands and...

- 23 March 2018, 08:00 in Features

Don’t Forget the Rulebook. When it Comes to Disruptors, it’s Marketing as Usual

The definition of a disruptor brand is a matter of some debate. Although no one would deny that brands like Airbnb and Uber are disruptive, back in...

- 20 March 2018, 08:00 in Features

Why you Need Agile Marketing to Grow your Business

One of the issues that keep entrepreneurs awake at night is how to be faster and more effective at growing their businesses. When it comes to...

- 14 March 2018, 08:00 in Features

A Person is a Person, No Matter How Small

Dr Seuss' famous quote remains relevant today, it's easy to take for granted that young people are decision makers and have their own minds. They're...

- 8 March 2018, 08:00 in Features

Why “Audience-First” is Harder than it Sounds

“Audience first” is the new big obsession for digital marketers. But it’s not really a new thing at all, and neither does it change...

- 26 February 2018, 08:00 in Features

Marketers Blindly Optimistic on Digital Strategies

Today’s senior marketers in large organisations are setting unrealistic expectations for their company’s ability to execute on digital...

- 22 February 2018, 08:00 in Features

Audience-First: The Future of Paid Performance

The paid landscape has seen some huge developments over the last year. Thanks to Return's dedication to connecting our clients with the right...

- 20 February 2018, 08:00 in Features

Influencer Marketing: A Long-Term Investment, Not a Short-Term Fix

Flash in the pan or medium of the future? The boom of influencer marketing is attracting the attention of many brands. A recent Gartner survey,...

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