- 13 March 2017, 08:00 in Customer Experience

‘Dark UX’ – There’s No Such Thing

Recent analysis has suggested that a number of retail brands are using so-called ‘dark’ user experience methods to boost sales, for example, data collection before checkout, countdowns and confusing sign up messages to subscription services. Whilst all of these methods might sound unpleasant, they can be used in a way which benefits customers, and only become ‘dark’ when they’re used unethically. The key is to ensure transparency with everything your brand...

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