- 24 February 2016, 12:00 in Customer Experience

Driving Customer Loyalty in a Digital World

In the past, too much attention has been placed on transactional reward and not enough focus on building true shopper loyalty. This has created a loyalty gap.

What’s more, the growth of digital has drastically changed the loyalty landscape. Customer loyalty is now harder than ever to achieve, foster, maintain and even define.

The once great sense of ‘brand loyalty’ in retail has been diminished by the empowered digital savvy customer of...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 February 2016, 10:00 in Customer Experience

Boost Business with a Customised Digital Map

In the advertising world, best practice standards never urge retailers to include the names of...


- 19 February 2016, 12:00 in Customer Experience

Mobile Technology is Reinvigorating the Sales Floor

By equipping sales associates with tablets or other devices, retailers can be assured their staff always have instant access to the answers their customers need.


- 19 February 2016, 08:00 in Customer Experience

How Efficient is Your Customer Experience & Engagement Strategy?

Are you keeping up with the changing customer landscape or are you stuck in the past, doing things the way you always have? Here are Ikano...

- 18 February 2016, 10:00 in Customer Experience

Putting UX at the Heart of Digital Marketing

As technology continues to evolve at pace, the expectations of users also increase around the level of sophistication of both the devices and the...

- 11 February 2016, 08:00 in Customer Experience

How Brands can Engage with Centennials

Brands that aren’t already engaging with the newest generation of consumer are missing a huge marketing opportunity. Also known as Generation...

- 8 February 2016, 14:00 in Customer Experience

Customer Relationship Management: What’s Next?

Smarter. Slicker. More human. More secure. In 2016, technology, understanding and the law will combine to make it one big year for CRM. Here are a...

- 8 February 2016, 10:00 in Customer Experience

How to Improve Customer Retention

Digital technologies have made it easier than ever for marketers to demonstrate the return on investment from their initiatives, making them much...

- 5 February 2016, 10:00 in Customer Experience

Mobile & Millennials to Drive Retail in 2016

Manhattan Associates, Inc. predicts a rapid migration to customer-centric retailing, more personalised shopping, and the pervasiveness of mobile...

- 3 February 2016, 14:00 in Customer Experience

CIOs: The New Social Hero of Digital Marketing

With the term "digital transformation" invading corporate agendas over the past year, technology now firmly underpins all areas of an organisation,...

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