- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 25 July 2017, 08:00 in Features

How to Engage Customers in the Omnichannel Age

Marketers know personalising their communications is a sure-fire way to improve and increase the conversion....

- 25 July 2017, 07:30 in Search

Customer Reviews and the Search Marketing Opportunity

Customer reviews are already a well-understood mechanism for enhancing a company's digital marketing. They allow a business to collect customer...

- 24 July 2017, 08:30 in Features

How to Run a Successful Marketing Event

Running a marketing event is a great way for your business to function more effectively. They provide a space in which you can engage in peer-to-peer...

- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

- 24 July 2017, 07:30 in Social Media

Social Media Engagement Puts Smaller Brands in Pole Position

There are countless well-documented reasons why people don’t like calling customer service centres, but the most recent one to be added to the...

- 21 July 2017, 08:30 in Data

Wetherspoons Deletes Marketing Database: Why Businesses Should not Follow Suit

The pub chain Wetherspoons recently surprised its customers with the decision to delete its email marketing database. The company informed customers...

- 21 July 2017, 08:00 in Mobile

Mobile is Now Preferred Platform for Reading Email

More than half of emails are now opened and read on mobile devices, according to a new report from Return Path. The email solutions provider found...

- 21 July 2017, 07:30 in Features

Bridging the Premium Video Gap

Video is video, no matter what device it is viewed on or how it is delivered to that screen. Viewers don’t make a distinction between...

- 20 July 2017, 08:30 in Social Media

Your Business Doesn't Need Social Media? Are you Sure?

According to social media trainer and speaker Laurel Papworth, these are the six most common reasons businesses give for not needing social media: 1....

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