- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 August 2017, 13:00 in Data

Marketers and Advertisers Unaware of GDPR

The majority of British firms in the marketing and advertising sector are unaware of the...

- 2 August 2017, 08:00 in Content

How AI Will Make Brands' Content Experience Safer

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual...

- 2 August 2017, 07:30 in Data

Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper

For marketers, the clock is ticking. It’s now less than a year until the biggest shake-up to data law in a generation, comes into force. When...

- 1 August 2017, 08:30 in Adtech

Ad Viewability Rises to Highest Level in Over a Year

Ad viewability levels in the UK rose for the first time in nine months to the highest level seen for over a year, according to the latest quarterly...

- 1 August 2017, 08:00 in Features

Emerging Markets: How Marketers can Connect with the Hard-to-Reach

With 70% of global GDP growth predicted to come from emerging markets by 2025 according to research from Thomson Reuters, businesses both large and...

- 1 August 2017, 07:30 in Features

Video Marketing Lessons from an NHS Neonatal Unit

Many enterprise marketers would be surprised that lessons in innovative communications can be learned from the public sector, but when it comes to...

- 31 July 2017, 08:30 in Features

Design Tips That Can Improve your Creative Campaigns

If you aren’t currently making creative content part of your marketing campaigns, then it’s time that you reconsider. With one study...

- 31 July 2017, 08:00 in Features

Chatbots: The Future of Marketing or Just Another On-Trend Gimmick?

As the importance of authentic, two-way conversation with customers stepped up a gear with the advent of social media, brands eagerly took up the...

- 31 July 2017, 07:30 in Social Media

Rise of the InstaFaker: Tackling Influencer Marketing’s Fraud Issues

The digital industry is facing a number of challenges. The rising popularity of adblockers highlights the way in which consumers see advertising as...

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