- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 August 2017, 08:00 in Content

Content Creation and Curation: Get the Right Blend

Content creation and content curation both serve very different purposes. The former is self-promoting, while...


- 8 August 2017, 07:30 in Data

Location Data Verification is not Simply a Business Opportunity: Marketers & Brands beware

In light of recent location news, such as Snap's $200m acquisition of Placed and now Placecast’s launch of a product to verify location data,...

- 7 August 2017, 08:30 in Adtech

Online Campaigns Struggle to Target Women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by...

- 7 August 2017, 08:00 in Adtech

What is the Adtech Industry Doing to Combat Ad Fraud?

Ad fraud is an issue that impacts everyone in the industry, on both desktop and mobile. Last year Google purged 1.7 billion bad ads - more than...

- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites...

- 4 August 2017, 08:30 in Data

Consumers Like Targeted Marketing Despite Privacy Concerns

Almost two in every five (39%) consumers prefer targeted marketing that delivers content relevant to their needs despite concerns over data privacy,...

- 4 August 2017, 08:00 in Social Media

Brands Willing to Pay £75,000 to Influencers

Brands and marketers working on influencer programmes are willing to pay up to and in excess of £75,000 to social media stars for just a single...

- 4 August 2017, 07:30 in Apps

Mobile App Promotions: A Small Part of the Full Picture

A sentiment I’ve been hearing all too often from ad agencies recently, is that when considering a mobile advertising investment the sole...

- 3 August 2017, 08:00 in Adtech

What’s Next for Native Advertising in Mobile?

It has been more than just a few years since the seismic shift in users’ browsing preferences from desktop to mobile. During that time there...

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