- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 November 2017, 07:45 in Features

Why the Best Marketing Is Adaptive Marketing

Research from Litmus has revealed the number one reason people mark a message as spam...


- 1 November 2017, 07:30 in Social Media

The Social Media Report Template for B2B Marketers

It’s safe to say that most companies are all over social media. But, and it’s a biggie, are they getting the most out of it? Yes,...

- 31 October 2017, 12:00 in Features

Inject VR /AR Into your Marketing with PwC

The virtual reality market will be worth £72 billion by 2021, in the UK entertainment and media sector alone, according to PwC reports. With the...

- 31 October 2017, 08:00 in Lead Generation

Beating the System: How to Engage with Savvy Customers

From the ancient Greek markets of Agora through to our Sunday trip around the supermarket, humans invariably seek out the best deals and discounts...

- 31 October 2017, 07:45 in Customer Experience

Is the Transactional Email Experience Critical for Customer Loyalty?

All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert with their brand and not with a rival...

- 31 October 2017, 07:30 in Social Media

Dark Social: The Black Hole of Your Referral Traffic

The term "Dark Social" is being kicked around every so often by marketers. In this post, we'll answer some of the most important questions about the...

- 30 October 2017, 08:30 in GDPR

2-4-1 on GDPR Summit Series Events

The pressure is on for organisations to ensure they comply with the EU General Data Protection Regulation with the May 2018 deadline now just months...

- 30 October 2017, 08:00 in News

UK Marketing Managers are Future-Proofing

Nearly three quarters (74%) of UK marketing managers are already, or will be, livestreaming as part of their sales and marketing strategy in...

- 30 October 2017, 07:45 in GDPR

What I’ve Learned Since Becoming a Data Protection Officer

In getting ready for GDPR (General Data Protection Regulation), and putting in place the measures to make Mailjet 100% compliant, one question I had...

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