- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

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Brands Need to Supercharge their Content for Father’s Day

When was the last time you bought a decent present for your dad? Never? Yeah,...


- 8 June 2017, 08:00 in Features

Net Promoter Score (NPS) is No Longer Fit for Purpose

For too long now, B2B companies have lagged behind their B2C counterparts when it comes to customer experience. This is often due to the siloed...

- 8 June 2017, 07:30 in Adtech

The Advertising Potential of Google's Latest Products

Every year since 2008, Google has held its annual developer conference, otherwise known as the Google I/O. It is a chance for the tech giant to flex...

- 7 June 2017, 09:30 in Social Media

How the Political Parties are Using Paid Social in the UK Election Race

The Information Commissioner’s Office has launched an investigation into the ways UK political parties and other campaign groups are using...

- 7 June 2017, 09:15 in Features

SNP Claim Victory in Digital Marketing Election

The Scottish National Party would walk away from the 2017 General Election with a victory, if it was based on digital marketing performance,...

- 7 June 2017, 09:00 in Data

Covering All Bases: Becoming GDPR-Ready

We are less than a year away from the enforcement of the EU’s General Data Protection Regulation (GDPR). It may seem like there’s no...

- 7 June 2017, 08:30 in Features

3 Ways of Improving Digital Stores to Drive Sales and Brand Love

Imagine walking into a shop, only to find on close inspection that products are incorrectly or inaccurately labelled, with no sales assistant, and a...

- 7 June 2017, 07:30 in Social Media

Capturing Millennial Shoppers via Social Media

The next generation of people (those born between 1995 and 2010, who account for 27% of the world population) is starting to enter the workforce and...

- 6 June 2017, 09:00 in Social Media

Brits Favour Sharing Visual Content

Brits are more likely to feel engaged, happy and accepted when sharing visual content on social media, according to a new survey.  In a survey...

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