- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...


- 26 June 2017, 07:30 in Features

Just put a Logo on it – 3 Ways to Rethink your Promotional Marketing

Walk into most marketing conferences and you’ll see a sea of branded goods. Entire stands, pens, USBs, customer feedback surveys, all jostling...

- 23 June 2017, 09:00 in Social Media

The New Era of Employee Social Media Marketing

With ad blockers on the rise, less brand organic reach and a proliferation of content competing for our attention, it is harder than ever for...

- 23 June 2017, 08:30 in Features

The Importance of Consistent Brand Identity for Financial Services Firms

Branding is not only an integral part of any firm’s marketing strategy, but it is crucial for its entire strategy. Brand identity encompasses...

- 23 June 2017, 08:00 in Features

Millennial Myopia Misdirecting Marketers?

Marketers are endlessly fascinated with the Millennial generation. Articles on lifestyle habits and media consumption abound. The number of agencies...

- 23 June 2017, 07:30 in Social Media

Where GDPR Leaves Brands on Social

With a year to go to the deadline for GDPR compliance, Q1 2017 saw a 61.5% increase in paid media spend across Facebook, Instagram, Twitter,...

- 22 June 2017, 08:30 in Adtech

Putting the Right Person First

When I think about the adtech industry - one whose very existence depends on influencing customer behaviour - it’s ironic that so much of our...

- 22 June 2017, 08:00 in Features

The Human Transformation

The future has arrived. With colossal advancements in technology over the past few years, businesses are now looking to invest heavily in digital...

- 22 June 2017, 07:30 in Apps

Balancing App Monetisation and the User Experience

We are all familiar with this situation – you’ve opened your app to either play a game or perform a task but you can’t seem to do...

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