- 8 June 2020, 10:09 in Customer Experience

How empathy, ahead of tech, will be the key driver of business recovery post-coronavirus

With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the first time in a while, businesses should step away from technology and replace it with empathy, and lean into an ongoing, rapid process of human insights gathered from customers. An ability to understand and adapt to evolving...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 July 2017, 07:30 in Features

Motivating and Engaging the Over 50s: Rethinking Marketing and Technology

There are 23.6 million people aged 50 years and over in the UK, representing a...

- 14 July 2017, 08:30 in Mobile

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’...

- 14 July 2017, 08:00 in Customer Experience

Customer Experience: Marketing's New Battleground

In an era of increased competition, smart brands are taking to a new battleground in a bid to win more customers. That battleground is customer...

- 14 July 2017, 07:30 in Data

Retailer Alert: EU Data Privacy Landscape has Already Changed!

With less than a year to go before organisations which process, use or exchange consumers’ personal data within the EU need to comply with the...

- 13 July 2017, 09:00 in Content

The Solution for Inconsistent Branded Content

Nearly a third (30%) of marketers describe their branded content as "inconsistent", according to a survey conducted by Sandstorm and Amplified...

- 13 July 2017, 08:30 in Features

Is Brexit the Be-All and End-All for Marketers in 2017?

It’s undeniable that since last year’s EU Referendum Brexit has stuck steadfastly to the top of news and business agendas across the UK....

- 13 July 2017, 08:00 in Social Media

Debating Instagram vs Snapchat? Look at What your Audience Uses

Snapchat has been the darling of the social media world for the last couple of years. It was mysterious, that hard to get young adult market loved it...

- 12 July 2017, 08:30 in Social Media

It’s Not Always About Who has the Most Followers

For small businesses, social media can be a minefield and the idea of growing an audience into the thousands seems near enough impossible, especially...

- 12 July 2017, 08:00 in Features

Why AI Means Creativity Unleashed

All too often, marketers find themselves stuck building and running tech-based ad campaigns manually. This takes a lot of time and makes it hard for...

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