The number of marketing vacancies advertised across the UK has grown by 59% in the third quarter of 2015 compared to the same time last year, as the growing UK economy has sparked demand for professionals among firms looking to win new business.

The figures, taken from the Robert Walters UK Jobs Index, show that marketing professionals saw the highest growth in demand for their skills in the North West with vacancies up 61%, 41% in the Midlands and 36% in London and the South East.

Oli Templeton, Manager, Marketing recruitment, said: “With the UK enjoying a growth period, firms are looking to win new business both at home and abroad, triggering this demand for marketing staff.”

“We have seen employers looking to expand marketing teams across Financial Services and B2B, with a particular emphasis on campaign and development teams. Marketers with a blend of traditional and social media skills have been in particularly high demand.”

“Similarly, financial services employers have been seeking digital marketers and investment content specialists who can add immediate value to client communications.”

“This surge in demand for marketing professionals has also left employers facing a skills shortage, with a lack of suitable candidates particularly at the mid-level, a consequence of reduced hiring during the downturn. While entry level recruitment is increasing, it will still be some time before the skills shortage abates.”


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