- 29 March 2017, 08:00 in Content

4 Reasons Why Personalised Content Marketing is the Way to Go

In a day and age where traditional means of advertisements are failing, and social media is ever-growing, content marketing seems to be the way to go for marketers. Customers have ever-increasing demands and are no longer satisfied with traditional means of advertisement. They don’t just want to be informed, they want to be engaged, entertained.

People are constantly surrounded by advertisement whether they realise it or not. And the trick is...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 15 March 2017, 09:30 in Content

How to Manage Stakeholders to Create Better Content

One of the toughest challenges faced by content producers is managing the needs of multiple...

- 15 March 2017, 08:30 in Content

Engaged Printing - Published Books vs E-Publishing

In an increasingly digitised age, there is frequent debate over the relevance of printed books, magazines, newspapers, marketing materials —...

- 14 March 2017, 08:00 in Content

What Makes Content for Mobile so Unique?

Mobile represents around 65% of digital media time, while desktops are becoming a secondary touch point for more digital users. We can no longer...

- 9 March 2017, 08:00 in Content

Marketing That Matters: How to Avoid a Bog-Standard Blog

Nowadays, any online business worth its salt has a regularly updated blog. Content, as they say, is king - but amid reports that 60% of brand content...

- 14 February 2017, 08:30 in Content

How Important is Personalisation for Content Marketing?

The digital revolution has transformed the way brands engage and communicate with their audiences. In an age where advertisements are declining and...

- 8 February 2017, 07:30 in Content

Must Know Content Marketing Software

Content marketing software is the collective name for tools and platforms that inform, manage and measure the content marketing process: Plan,...

- 7 February 2017, 07:30 in Content

The Essential Content Marketing Matrix

A 'Content Marketing Matrix' is a framework from which a content marketer can consider and plan how best to be there for their target audience with...

- 2 February 2017, 08:00 in Content

Clickbait: YOU Better Believe What Happens Next

Clickbait or linkbait, as its name suggests is a sneaky form of content marketing that gets its hooks into often unsuspecting online users by...

- 1 February 2017, 07:30 in Content

Why CMS Platforms Should be a Key Focus for Marketers

In our 2016 State of Marketing Technology report we discovered that 83% of businesses are now using a content management systems (CMS), placing it as...

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