- 7 December 2017, 08:00 in Content

Vlogging for a Better Future

Video and vlogging as a format is used very differently among UK brands, some more successfully than others.

Argos have their #GetItNow hashtag and use youtube to present products - as small infomercials. This works well. ASOS are making bigger waves. They do a lot of “how to” guides which relate to both fashion trends and product categories.

Smyths Toys, is using video format but not so much when it comes to “vlogging"...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 2 October 2017, 07:30 in Content

The 5 Most Common Content Marketing Mistakes (and How to Fix Them)

The production of content is increasing rapidly. Some 79% of marketers intend to produce more...

- 27 September 2017, 08:30 in Content

Getting Started with Content Marketing

Content marketing is all about storytelling and let's face it, we’ve been doing this since we started to speak. Good storytelling...

- 26 September 2017, 08:00 in Content

The New Content Marketing Frontier: Programmatic Distribution

Regardless of industry sector or market share, every enterprise is in the content business - producing and distributing content through in-house...

- 22 September 2017, 08:00 in Content

3 Top Tips for Enhancing your Website’s Content

These days, businesses need a strong online presence for their services or products in order to secure present and future success. At the same time,...

- 21 September 2017, 08:30 in Content

The Misunderstood Marketing Power of Whitepapers

If you’re the type of person who thinks whitepapers are just thinly-veiled sales tools then you’re exactly the type of person who needs...

- 21 August 2017, 08:30 in Content

Going Headless: Exploring a New Type of Content Management System

“Headless CMS”. It’s a phrase that you’re likely to have heard being batted around a lot over the last year, and it's...

- 15 August 2017, 08:30 in Content

When Less is More: The Value of High-Quality Content

Offer any young child a pile of 20 5p coins or a single pound coin, and he’ll probably take the former. In his eyes, the concept of amount...

- 8 August 2017, 08:00 in Content

Content Creation and Curation: Get the Right Blend

Content creation and content curation both serve very different purposes. The former is self-promoting, while the latter is cross-promoting....

- 2 August 2017, 08:00 in Content

How AI Will Make Brands' Content Experience Safer

Right now, brands are finding themselves increasingly preoccupied with the issue of brand safety. In the days when advertising was a more manual...

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