- 12 February 2016, 14:00 in Analytics

Twitter Followers and Supermarket Christmas Sales Link

Aldi competes with supermarket giants to gain most followers in 2015

Christmas supermarket sale success can be correlated to an increase in two categories of Twitter followers, according to new research from Starcount, the predictive insight company.

After analysing the followers of seven major supermarkets, including Aldi, Asda, Marks & Spencer, Morrisons, Sainsbury's, Tesco and Waitrose, Starcount discovered that gaining new followers who are passionate about food and supermarkets can be...

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- 4 February 2016, 14:00 in Analytics

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- 19 January 2016, 12:00 in Analytics

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- 5 November 2015, 10:00 in Analytics

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- 8 June 2015, 12:00 in Analytics

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The consumer journey is not linear and consumers don’t act within the confines of a media channel. Digital planning therefore needs to be...

- 20 May 2015, 08:00 in Analytics

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- 10 March 2015, 15:00 in Analytics

Digital Marketing through Analytics of Consumer Behaviour

With the explosion of smartphones and other mobile devices it’s important for businesses across the world to adopt an effective mobile...

- 24 February 2015, 08:00 in Analytics

Mastering Social Media Analytics

Everyone these days is “doing” data. Or is at least attempting to. And we know that “doing” data is not easy. It takes time,...

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