- 5 September 2016, 12:26 in Analytics

Driving sales through embedded analytics

Sales success hinges on the ability to understand trends and create accurate forecasts. Sales executives, managers, and representatives all require clear and consistent insights to understand how their sales representatives have performed to-date, how their teams are tracking towards quota, and which opportunities to prioritise and act on.

While Salesforce, for example, tends to be one of the tools of choice for recording prospective customers’ interactions as opportunities progress through the...

Keep Reading...

- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 August 2016, 08:30 in Analytics

Designing Dashboards for Left- and Right-Brain Thinkers

Did you know that people today have an attention span of just eight seconds? That...

- 11 August 2016, 09:28 in Analytics

Marketers fail to embrace analytics

Marketing professionals are struggling to practice what they preach, with new research finding that they are the worst at measuring the ROI of their...

- 20 July 2016, 09:00 in Analytics

5 Misconceptions about Programmatic

Despite the explosion of the programmatic market over recent months, to really get the most from the technology, it’s vital for marketers to...

- 10 June 2016, 09:00 in Analytics

Ruler Analytics Re-provides what Google Analytics Won’t

Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords...

- 7 June 2016, 14:00 in Analytics

Why Localisation is Important in International SEO

I’ve spoken to a lot of people over the years, especially in the travel sector, who see international SEO as simply implementing a HREF Lang...

- 19 May 2016, 09:00 in Analytics

Giving Marketers More Control Over their own Destinies

Many years ago marketers planned and executed a campaign, analysed the results, and then used their findings to improve their next campaign....

- 8 April 2016, 14:00 in Analytics

How to Make the Most of your Programmatic Budgets

From an advertiser perspective, simply using programmatic technology to place your ads is a great way to get more for your money. It can...

- 18 March 2016, 10:00 in Analytics

Myths Debunked: Audience Data and Programmatic

Advertisers are struggling to get their voices heard amongst the crowded digital landscape. At the same time, publishers are competing for the...

- 17 March 2016, 14:00 in Analytics

What Can Marketers Do to Improve Returns?

More and more marketers are making potentially ill-judged, all-too-swift investments in new platforms in an effort to reverse declining response...

← Older Newer →

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS