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It is fast becoming very clear for financial services companies that as the focus switches from acquisition to retention, personalisation will be...

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Efma Distribution Summit in London, Efma, Avanade and Microsoft have launched a new Fintech...

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Our Appropriate Marketing blog series has looked at the differences between various sectors, assessing different approaches to digital...

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Branding is not only an integral part of any firm’s marketing strategy, but it is crucial for its entire strategy. Brand identity...

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With a master’s degree in engineering, followed by stints in underwriting insurance at Zurich and Lloyd’s of London before joining a...

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Bank customers are less and less likely to visit bank branches for simple transactions - they now prefer to conduct daily banking activities...

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While there is a huge amount written about data scientists, much less is said about the role of the Chief Data Officer (CDO). However, the value...

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The future chief marketing officers (CMOs) need to be much more familiar with financial data to survive, according to 97% of those in the role,...

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How rewards could be the cash card for the financial services industry

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Social media has always been difficult with financial services. Whereas many industries have embraced this relatively new way of interacting with...

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