Twitter has announced it is trialling a 280-character limit on its tweets for some users. 

Twitter founder Jack Dorsey was the first to trial the doubled character limit, explaining that it is "a small change, but a big move for us". He said the social media giant was addressing a "real problem people have when trying to tweet".

The change will be tested in all languages aside from Chinese, Japanese and Korean - three languages which convey more in a single character than their international counterparts. 

In a blog post, Twitter product manager Aliza Rosen, said: "Trying to cram your thoughts into a Tweet - we've all been there, and it's a pain."

"We understand since many of you have been Tweeting for years, there may be an emotional attachment to 140 characters - we felt it, too.

"But we tried this, saw the power of what it will do, and fell in love with this new, still brief, constraint," she said.

 

By Jonathan Davies, editor, Digital Marketing Magazine


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