The world of social media is in a constant state of evolution and change. Just when you think you know everything there is about Facebook, Twitter, Instagram or the countless other platforms, something new comes along that makes you revaluate your entire social media strategy.
As part of my effort to provide content managers with the best coverage of the latest social media news and developments, the following article lays out three important updates you may have missed.
Live stream donations
Facebook is reportedly looking to test out a new system that will allow users to donate money during a Live stream session. The new platform will display those donations and the people who made them during the broadcast. This so-called “tip jar” has been on Facebook’s radar for quite some time. The world’s biggest social media platform has also reportedly asked verified users whether they’d find a tip jar helpful.
For businesses, entrepreneurs and social media bloggers, the tip jar provides just another stream for monetizing their content. This could be especially helpful for non-profits or anyone else looking to raise money for a particular cause.
Mark Zuckerberg and Co. have been busy as of late optimizing their platform. “Crossposting” is one of the newest additions to Facebook Page that enables posts to be shared across multiple Pages in real time. To be sure, this feature has been available within Business Manager since the spring, but is now being rolled out to the general Facebook Page.
Facebook provided the following explanation for crossposting (it makes perfect sense, too): “A media company might want to post a video on their main Page, their international Page, and one of their topical Pages. Then they might also want to repost that same video a few weeks later.”
Pre-recorded in Periscope stream
A journalist from Mashable recently noticed a cool feature on one of Periscope’s live streams. In addition to streaming regular video, some Periscope users have been able to incorporate both pre-recorded video as well as graphics directly into their live stream. Neither feature has been confirmed by Periscope (at least, not yet). As you’ve probably guessed, the addition of these features can certainly enhance the video and presentation quality of live streams, which can boost engagement and overall enjoyment.
Periscope’s premise is all about letting people “explore the world through the eyes of somebody else,” so it only makes sense that the platform is rolling out these features. This is especially true given that Twitter recently boosted its live video options, not to mention the rollout of Facebook Live. There’s a lot of competition in this space, and unlike the other two platforms, Periscope relies heavily on streaming content.
So there you have it – three cool developments in the world of social media.
By Charli Day, content strategist and social media manager
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