- 27 May 2015, 08:00 in Online PR

Top Tips for a Great PR Relationship

The relationship between a PR agency and its client is very similar to any other relationship. To make any relationship work there has to be a mutual understanding, a certain amount of trust and a good amount of friendship.

It’s important to understand that PR isn’t all about wining and dining clients every weekend, but the relationship should be valued the same as a friendship or love interest if it is...

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The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

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SEO and Traditional PR Working Hand-In-Hand

Over the years traditional PR has made way for online PR due to the advances...

- 31 March 2015, 08:00 in Online PR

PR 101 in the Real World: Speaking the Right Language

Teaching anyone to suck eggs is a dangerous place to go, but there remains a huge amount of assumption, confusion, and general malaise about what PR...

- 24 March 2015, 10:00 in Online PR

PR Metrics That Matter

Why making PR measurable will make your business better!

- 16 February 2015, 15:00 in Online PR

The PR Effect

Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your...

- 14 November 2014, 08:00 in Online PR

PR Tastes Better When its Baked Slowly

Your view of PR may be as a quick fix to a sales problem, or as a slow burn marketing initiative, but getting the expectation right at the outset...

- 29 September 2013, 09:00 in Online PR

Has Digital Changed PR?

PR has always been one of the least understood of the marketing disciplines. At a party my quick explanation is that advertising is me saying how...

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