- 12 September 2017, 08:30 in Online PR

Digital PR: The Future of the Industry

Across the board, the term ‘PR’ is increasingly being challenged, discussed, and, occasionally, dismissed. This is seemingly the case in the industry and beyond, with some agencies dropping it in favour of the broader term ‘communications’ which encapsulates the wider service now necessary to achieve brand exposure in front of the eyeballs that matter – those of your potential clients.

Despite this shying away from traditional terminology, the actual services on...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 12 October 2016, 10:00 in Online PR

3 Reasons Why PR is Important to Your Startup

You’ve got your business idea and you’ve invested a considerable amount of time, effort and money into the new venture. Now all...

- 17 December 2015, 10:00 in Online PR

Digital PR: 7 Don’ts & 7 Do’s When Reaching Out to Bloggers

All great PR’s know that the influence of a blogger has the potential to be far greater than any form of paid advertising in the new digital...

- 2 December 2015, 17:00 in Online PR

Authentic or Fake? Demystifying the World of Online Reviews

In the real world of bricks and mortar, we can see if a shop is busy, or if people are lining up outside the door of a restaurant. We look for these...

- 2 November 2015, 15:00 in Online PR

PR: The Past, Present, and Future

In a time that doesn’t seem like so long ago, standing over a fax machine on deadline with your carefully penned missives to the Editor at a...

- 11 September 2015, 10:00 in Online PR

Behind Enemy Lines: Lessons Learned from Working as a PR in an SEO Team

To date, PR and SEO have been viewed as independent functions that serve very different purposes. Where PR protects and promotes a positive image for...

- 13 August 2015, 13:00 in Online PR

The Secret to High Quality Citations in 2015

All too often it seems that Digital PR is pegged against Traditional PR as an either-or approach. While Digital PR offers what Traditional PR does...

- 17 June 2015, 17:00 in Online PR

A Storm in a Teacup

The temptation to want to tell the press about the latest change in your world might seem overpowering at times, but how often does it end in...

- 5 June 2015, 15:00 in Online PR

Extra Cheeky PR with a Side of Banter

#CheekyNandos has caught the internet by storm in the past week or so. What appears to have started out as a, for want of a better phrase,...

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