- 6 February 2017, 07:30 in Online PR

Is PR the Missing Link in SEO Strategy?

Ask any marketing manager, or business owner, what they want to achieve and chances are they’ll tell you they want to see their website occupying the top position on Google. From building brand awareness to generating leads and sales, this is seen as the Holy Grail of digital marketing.

Recognising the importance of SEO strategy, many are willing to spend a large part of their budget on improving search engine rankings,...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s...



- 17 December 2015, 10:00 in Online PR

Digital PR: 7 Don’ts & 7 Do’s When Reaching Out to Bloggers

All great PR’s know that the influence of a blogger has the potential to be far greater than any form of paid advertising in the new digital...

- 2 December 2015, 17:00 in Online PR

Authentic or Fake? Demystifying the World of Online Reviews

In the real world of bricks and mortar, we can see if a shop is busy, or if people are lining up outside the door of a restaurant. We look for these...

- 2 November 2015, 15:00 in Online PR

PR: The Past, Present, and Future

In a time that doesn’t seem like so long ago, standing over a fax machine on deadline with your carefully penned missives to the Editor at a...

- 11 September 2015, 10:00 in Online PR

Behind Enemy Lines: Lessons Learned from Working as a PR in an SEO Team

To date, PR and SEO have been viewed as independent functions that serve very different purposes. Where PR protects and promotes a positive image for...

- 13 August 2015, 13:00 in Online PR

The Secret to High Quality Citations in 2015

All too often it seems that Digital PR is pegged against Traditional PR as an either-or approach. While Digital PR offers what Traditional PR does...

- 17 June 2015, 17:00 in Online PR

A Storm in a Teacup

The temptation to want to tell the press about the latest change in your world might seem overpowering at times, but how often does it end in...

- 5 June 2015, 15:00 in Online PR

Extra Cheeky PR with a Side of Banter

#CheekyNandos has caught the internet by storm in the past week or so. What appears to have started out as a, for want of a better phrase,...

- 27 May 2015, 08:00 in Online PR

Top Tips for a Great PR Relationship

The relationship between a PR agency and its client is very similar to any other relationship. To make any relationship work there has to be a mutual...

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