If you haven't already guessed from the wealth of articles on the topic, the checkout is an important part of E-Commerce. I received this great (and rather long!) infographic from Vouchercloud on the relationship between consumer psychology and the E-Commerce checkout, and I thought I'd share it with you. There are some startling facts and figures that you need to stand up and take note of:

 

Consumer Psychology and the E-Commerce Checkout - An infographic by the team at Vouchercloud

 

 

By Jonathan Davies, Editor of the Digital Marketing Magazine.

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