Although mobile phones have been around for some time now, smartphones are really beginning to take...
When it comes to data, privacy and security should be of paramount importance for all businesses,...
“2020 is the year of 5G.” How many times have we heard that phrase, or something...
Monday marked the 2nd anniversary of the European General Data Protection Regulation (GDPR). Over the past...
The IAB Europe recently published a guide called ‘Guide to the Post Third-Party Cookie’ Era' in...
In today’s climate, we can’t underestimate the importance of data in the initiation, maintenance and continual...
A new decade – one currently on pause, of course – but one that started with...
Weathering the storm: How cloud technology can help marketers to succeed remotely
For the most part, cloud-based computing has made its way into almost every business in some shape or form. Most marketers probably use a cloud-based service at work every day - be it for storage, communication, video conferencing or logging on to their company’s server.
When GDPR came into effect in 2018, many predicted difficult times and a loss of competitiveness...
Phill Midwinter, chief technology officer for AI and ML organisation Third Foundation, says:Industries across every single...
Let me state this right from the start. My issues with the new COVID tracking app,...
Digital transformation is now omnipresent. Companies are rapidly modernising their infrastructures and processes to improve customer service,...
Artificial Intelligence (AI), Machine Learning (ML) and automation are all buzzwords which are being banded around...
As lockdown restrictions ease and businesses begin to open their doors once more, it’s time to...
Data is everywhere. We collect so much of it that it’s become near impossible to make...
The current web ecosystem is in the midst of evolving to meet consumers on consumers’ terms....
The world in which we now live and work is truly global and as such many companies need...
Over the years, marketers have focused their campaign measurements around more traditional metrics such as clicks,...
While there is currently a lot of buzz around the idea of listening to, and engaging...
Not everyone has adapted well to digital disruption. Where once big brands had little choice but...
The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that learn...
With organisations across the world beginning to show the first signs of emerging from the lockdown,...
Content campaigns have become an increasingly important part of the marketing mix over the last few...