The number of emails read on iPhones has doubled in a year, according to new data from SendGrid.
In Manchester the number of emails read on iPhones went up by nearly five times in a year, compared to London, where it only doubled. The number of emails opened on Android devices increased by 40% from 2013 to 2014, while the figure for Windows devices only crept up by 1%.
These findings were based on more than eight billion emails sent by more than 125,000 companies, collected over two 10-day periods in August 2013 and August 2014.
iPhone usage doubles across cities - Manchester loves it, Newcastle not so much
On average, the number of emails opened on iPhones doubled (99% increase) in major cities in the UK and Ireland (London, Manchester, Birmingham, Newcastle, Cardiff, Dublin, Bristol, Edinburgh, Belfast). The number of emails opened on iPhones in Manchester surged by 362%, whereas in Newcastle, the increase was a more moderate 9%. Emails opened on London iPhones increased by 100% year on year.
Emails opened on iPad increased by 128% on average
The iPad has shot up in popularity for e mailing in the UK and Ireland. The 128% average increase on iPads might be skewed by the 600% increase in Newcastle, where locals seem to be shunning their iPhones in favour of iPads.
Excluding the 600% increase in Newcastle, the average increase in emails opened on iPads in major cities is 69%. Emails opened on iPad increased in every major city and Cardiff had the smallest year-on-year increase at 7%.
Android lags behind Apple devices for emailing
On average, emails opened on Android devices increased by 40% across major cities, a smaller gain compared to Apple devices. The number of emails opened on Android declined in Bristol, London, Dublin, Birmingham, with Bristol seeing that largest fall at 60%. Android appears to be particularly popular in Cardiff, with emails opened there increasing by 167% year on year.
Windows devices are flat-lining
The number of emails opened on Windows devices crept up by 1% year on year, with people evidently preferring iOS or Android. The devices fell in popularity in most major cities, including Manchester (-17%), London (-24%), Dublin (-50%), Bristol (-55%), Edinburgh (-32%) and Belfast (-10%).
Aaron Beach, Senior Data Scientist of SendGrid, said: “The variety of devices people use for email tells us a lot about how different platforms are performing across the UK and Ireland. For businesses in the region, it’s worth being mindful of these regional disparities when marketing products so they can tap into local tastes.
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