- 5 October 2016, 09:00 in Lead Generation

Top 8 Lead Generation Ideas to Find New Customers for Your B2B Organisation

Sometimes B2B lead generation is never an easy process as it generally seems to be. A successful B2B strategy will mean having more than a handful lead generation tactics increasing the ROI.

Studies have shown that 28% of B2B marketers generally use five to nine content marketing tactics driving more leads, while 64% report using more than nine. B2B lead generation campaigns do take a lot of...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 5 October 2016, 08:00 in Lead Generation

Marketers Must Adapt to Engage Email-Obsessed Europeans

Europeans are addicted to email, according to new research from Adobe. But marketers are struggling...


- 23 August 2016, 08:30 in Lead Generation

How Influencer Campaigns Lead to Sales

One of the biggest questions we are asked when it comes to an influencer marketing campaign is, “How can we measure the ROI?” and,...

- 18 August 2016, 10:28 in Lead Generation

Internet Marketing Lead Generation Ecosystem

Like a car, your lead generation strategy can run smoothly if everything is operating correctly, but if one piece—even the smallest part...

- 17 August 2016, 08:00 in Lead Generation

Standing out from the Spam: How Marketers can use Content as a Competitive Advantage

Spam has always been a volume game: if you send out enough emails, the reasoning goes, enough people will make a purchase for it to be an economical...

- 4 March 2016, 12:00 in Lead Generation

Six B2B Lead Generation Mistakes to Avoid

Leads are the lifeblood of B2B businesses. Here are six key strategies for boosting your lead generation campaigns. 1) Knowing your audience This is...

- 3 February 2016, 08:00 in Lead Generation

Marketing to Millennials: A Whole New Beauty Game

A growing spending power, an unprecedented amount of time spent online, a less predictable generation than ever before and an increasing demand for...

- 5 January 2016, 17:00 in Lead Generation

Taking AIM: Marketing at the Speed of Action

One of the biggest buzzes of 2015 turned out to be the ever-maturing rise of Artificial Intelligence, Machine Learning and Bayesian Networks....

- 16 December 2015, 13:00 in Lead Generation

How to Learn from the Best to Optimise Automated Email Marketing Campaigns

When it comes to running a successful email marketing campaign, the smart brands are those that understand the combined core values of delivering the...

- 14 December 2015, 13:00 in Lead Generation

Double your Online Turnover with Email Marketing

With an average return on investment up 53% in 2014, direct email remains an essential marketing strategy tool, according to figures released by the...

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