Concerning new research we conducted found that over half (57.7%) of marketing professionals believe that stress is an issue in their current workplace. The study revealed the true extent of workplace stress across the marketing sector, and it’s clear that as employees battle with heavier workloads and longer hours, the balance between their professional and personal lives is being affected.

Running a business depends on a strong and productive workforce, and stress will inevitably have a damaging effect on employee engagement and wellbeing. There are a number of reasons as to why workers are feeling the strain, and this is why marketing organisations need to address the main causes of stress amongst staff, and promote a healthy work-life balance.

The effects of stress

Workers that suffer from stress are likely to have reduced levels of productivity and could quickly become disengaged. Organisations that don’t address workplace stress could place themselves in a compromising position, as staff that are feeling the strain are more likely to begin looking for better opportunities elsewhere. Ultimately, marketing professionals should be able to progress in their career without feeling too much pressure, and it’s therefore important that employers take responsibility for fostering a happy working environment. After all, happier employees will perform better at work.

Effective management

Heavy workloads were the number one cause of stress amongst marketing professionals (57.1%), followed by bad management (47.6%). As a manger it is important that you keep the lines of communication open between you and your team, that way you can help your staff to balance their workload, and delegate where needed. Sadly, 61.9% of marketers believe that their managers don’t offer support to help them manage stress at work, despite over a quarter believing that stress can make employees burn out. As a manger, the wellbeing of your team is paramount, and by offering help to those who are struggling, as well as arranging regular team or one to one meetings, you can help staff manage their workload, and feel supported.

Encourage staff to switch off

In the digital age it can be hard to switch off, especially as the majority of marketing professionals have access to their work emails from a range of devices, at any time. But those in the sector cited a poor work-life balance (38.1%) and long hours (23.8%) as some of the top causes for stress. As an employer, you should discourage staff from spending too much of their personal life doing work. In the evenings, and over the weekends, employees should spend their time relaxing, so that they can return to work the next day feeling refreshed and productive.

And while overtime may sometimes be necessary in order to complete campaigns, it should not be a daily occurrence. Coming in early or staying late everyday can have a negative effect on an employee, and actually reduce their productivity in the long run. Instead, encourage staff to use their free time to unwind and experience new things; professionals who make the most of their leisure time are more likely to remain creative and passionate about their job – which is great news for any business!

It’s apparent that longer hours and increasing workloads are taking their toll on workers across the industry, and it’s important that employers address these problems and offer support. Keeping a workforce happy and productive is about promoting a healthy work-life balance, and encouraging staff to enjoy their free time. It’s also clear that good management is essential to marketers, and managers should ensure they have strong lines of communication between them and their team, if they wish to alleviate some pressure and reduce levels of workplace stress.


By Lee Biggins, founder of CV-Library

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