The option of white label web design is a service which is fully bespoke and client-oriented. The great thing is that when finished, the project has your brand on it and it is you who own the copyrights to it.

If you run an advertising, marketing, printing, IT, or PR agency it is a reasonable thing to look for a company who can help you develop your business. Once you outsource your work to such a company, you get the project exclusively with your own brand, which means that you created it and, what follows, you own the copyrights to it. The company then work out of sight of your clients and offer full confidentiality from beginning to end of the project. This allows you to save your money, time, but also creates the opportunity to focus more effectively on your own work.

What to look for in a white label web design company

While you can choose the white label services offered by UK companies nothing stops you from entrusting such a project to a non-UK company. If so, make sure that this company has the “know-how” about the UK market – what its expectations (especially in the area of your business).

The other thing to bear in mind is to look for a team who can deliver your client a fully personalised, tested, and unequivocal websites, e-commerce, CRM system, or software which is branded in your company's name and is easy to use.

Another crucial aspect is working in the same time zone – this minimises any delays, speeds up the contact between you and the company, and allows you to be abreast of any changes and modifications that may come up from your client. A UK landline, a team of English-speaking experts and full confidentiality are also important.

What white label web design can give you:

  • An ideal option if you have no time or resources to do it on your own
  • An easy way to get help from the outside
  • Your web design project is 100% brandable (your logo & copyrights)
  • An access to the team of specialists who work for you or on their own


By Rafal Jurczyk, project manager at Lumi Technology

GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at

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