Anyone who says the human brain is the most complex marketing platform ever is someone I want to see at Integrated Live.

And that's exactly what Laurent François, executive creative strategist at RE-UP, said. His presentation topic sounds pretty nifty, as well. Check it out! 

What area of marketing do you specialise in?

Social media, community building, social brand building, digital strategy and brand content.

How long have you been with the company?

Around two and a half years.

How long have you been in marketing?

11 years.

Why do you do what you do?

I love working on this strange chemistry between what a brand at its best self has to bring to people and how they (the people) can become the shareholders of the reputation of these brands.

Which marketing platform do you use the most?

Human brain, the most complex platform ever.

If you could only use one marketing platform for the rest of your life, what would it be ?

Not to sound too arrogant, but I'd still bet on human brains.

What is your favourite thing about marketing?

Digging into a wide versatility of topics, using all possible tools and methodologies. And sometimes finding an insight that will make people tick with the brand.

Is content still king?

I am scared to answer this question. And you?

In a sentence, what's your presentation about?

It is time to accept that people are weird and that this weirdness is the most inspiring and financially profitable ground for any proper digital marketing approach. Long live subcultures!


You can find Laurent's presentation on subcultures in marketing in the Social, Video & Mobile Theatre at 12pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

By Jonathan Davies, editor, Digital Marketing Magazine

PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.

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