Dale Langley, director of professional services in northern Europe at Return Path, is the latest Integrated Live to face the quickfire 'getting to know you' questions. 

Let's get cracking...

What area of marketing do you specialise in?

Email strategy.

How long have you been with the company?

Five years.

How long have you been in marketing?

12 years.

Why do you do what you do?

Because it honestly feels like I have a new job every day. Where else could I be helping a new business take the first few tentative steps toward attracting new customers, and then in the next breath, be diagnosing inbox placement problems for businesses which send billions of emails? Because we work so closely with our clients it feels like I have many roles in many companies and I enjoy every second of it.

Which marketing platform do you use the most?

I'm fortunate enough to engage with a range of platforms used by our clients but recently I've been using RealTime Email by LiveClicker to add context to email.

If you could only use one marketing platform for the rest of your life, what would it be?

This is just too tricky to answer!

What is your favourite thing about marketing?

That it's not static; both technology and consumer demand are constantly evolving, so being involved in marketing is like riding the crest of the wave.

Is content still king?

No, emphatically not! Context (and therefore data) took content’s place some time ago. This could rapidly evolve into a chicken and egg question though...

In a sentence, what's your presentation about?

The “hidden” metrics that every marketer should be tracking to ensure their emails get seen (i.e. getting to the inbox).

 

You can find Dale's presentation on the hidden metrics of email in the Engagement & Experiential Theatre at 2pm at Integrated Live on 17 November, but you'll have to register for your free ticket first:

Eventbrite - Integrated Live

By Jonathan Davies, editor, Digital Marketing Magazine


PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.


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