Google’s .com domain name was first registered in 1997, making it 18 years old this year. The company was incorporated the year after, and has adopted an official birthday of 27th September.
To celebrate, ‘Google’s algorithm updates: 1997-2015’ shows what each update was designed to achieve and Google’s overall influence on content marketing and SEO.
The algorithm updates have been demanding and disruptive, especially for businesses that incurred a penalty, or whose search rankings and profits suffered as a result. The benefits are far-reaching though.
What this infographic demonstrates is, by meeting or exceeding Google’s standards for content quality and ethical SEO techniques, businesses are able to differentiate their brands from the competition, and increase customer loyalty and trust in a sustainable way.
By Jackie Yeadon, Head of Content at every1.
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