- 9 August 2017, 08:30 in Features

Understanding the Millennial

Born between 1980 and 2000, the so-called Millennial generation – also known as Generation Y – has often been the subject of discussions in recent years. And for good reason. The age group now accounts for over a quarter of the UK population and will make up 75% of the country’s workforce by 2020, with $1.4 billion worth of annual spending power.

Therefore for brands and retailers, having a...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 21 August 2017, 08:00 in Features

The Process of Matching Influencers to Brands

Influencer marketing is the current cool kid on the block. Brands are clamoring to leverage...



- 1 August 2017, 07:30 in Features

Video Marketing Lessons from an NHS Neonatal Unit

Many enterprise marketers would be surprised that lessons in innovative communications can be learned from the public sector, but when it comes to...

- 31 July 2017, 08:30 in Features

Design Tips That Can Improve your Creative Campaigns

If you aren’t currently making creative content part of your marketing campaigns, then it’s time that you reconsider. With one study...

- 31 July 2017, 08:00 in Features

Chatbots: The Future of Marketing or Just Another On-Trend Gimmick?

As the importance of authentic, two-way conversation with customers stepped up a gear with the advent of social media, brands eagerly took up the...

- 28 July 2017, 08:30 in Features

7 Ways to Try Proximity Marketing

Increased usage of mobile devices gives advertisers new and attractive ways of retaining and acquiring customers. More than ever before, we can now...

- 28 July 2017, 08:00 in Features

Referral Marketing is a Goldmine for Marketers

Boosting the acquisition of new customers through referrals is a ‘quick win’ for businesses, with 83% of consumers telling a Nielsen...

- 27 July 2017, 08:30 in Features

Community Spirit: The True Measure of Engagement

There is an odd juxtaposition currently at play in the marketing industry. On the one hand, it is clear that IT professionals are wielding greater...

- 27 July 2017, 07:30 in Features

Personalisation is the Key Objective for 2017, but it’s Still in its Infancy

Today's consumers are more tech savvy than ever before. They know how to use technology to their advantage to promote and punish a brand, but they...

- 26 July 2017, 08:30 in Features

What are the Biggest Challenges in Influencer Marketing?

Influencer Marketing is a relatively new addition to the world of advertising, but it is not hard to see why it has gained immense popularity in the...

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