- 22 February 2018, 08:00 in Features

Audience-First: The Future of Paid Performance

The paid landscape has seen some huge developments over the last year. Thanks to Return's dedication to connecting our clients with the right audiences through deep data insight, we've managed to stay at the forefront of paid performance. Here, I give my thoughts on what the future has in store, from audience-first targeting, to breaking down silos.

What does 'audience-first' mean to you?

If you don't understand your audience moving through 2018/19,...

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- 14 March 2018, 15:25 in GDPR

The media agency’s guide to GDPR and ePrivacy

On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect,...

- 20 February 2018, 08:00 in Features

Influencer Marketing: A Long-Term Investment, Not a Short-Term Fix

Flash in the pan or medium of the future? The boom of influencer marketing is...


- 16 February 2018, 10:57 in Features

Smarter, Faster and Simpler – The Three Keys to Better Traffic Monitoring

In the world of high technology there are three key specs that distinguish the best products from the mediocre - Smaller, Faster and Simpler. Over...

- 15 February 2018, 13:41 in Features

Put the Passion Back Into your Market Research!

Research is used widely by 84% of communications professionals but, on average, less than half of communication based campaigns that are delivered...

- 2 February 2018, 10:12 in Features

The brand damage blindspot

The majority of senior marketing and IT professionals agree that a data breach would have a negative impact on their company’s reputation,...

- 29 January 2018, 08:00 in Features

From Service to Partnership: The Evolution of Media Agencies Today

Change is afoot in adland. With big consultancies creeping into the market through a series of acquisitions, combined with rabid speculation that...

- 24 January 2018, 08:00 in Features

How does the Industry Waste $20bn of Marketing Budget a Year?

“Just 25% of CMOs digital media investment reaches target audiences,” ANA CEO, Bob Liodice stated during his opening talk at the ANA...

- 21 December 2017, 08:00 in Features

Disruptive Trends Impacting Marketing in 2018

We see three key trends that are set to disrupt marketing and eCommerce in 2018. Ultimately these trends will enable brands to drive greater business...

- 20 December 2017, 08:00 in Features

Digital, Real-Time and Predictive: Future of Retail Marketing

Personalisation is no longer a bonus but a marketing necessity, according to SaaS technology company Eagle Eye. Its research found that 75% of...

- 12 December 2017, 08:00 in Features

Marketers, Drop the Megaphone

My laptop, mug and mobile. Everywhere in my office space, I see branded content. Go outside and it just becomes even more overwhelming. Anywhere you...

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