- 12 January 2017, 08:00 in Features

2017: Uncharted Territory for the Modern Marketer

The strategy for the marketing executive today is filled with unknowns. To both understand a brand’s audience and ultimately engage and deliver, modern marketing includes the skeletal components from decades past – much of the buyer behaviour models that we used in the 1960s, for example, still exist in some form today when it comes to the psychological aspects of perception, attitude formation, persuasion, information processing and decision-making.

But today, marketers...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 11 January 2017, 08:00 in Features

The CMO’s Role in Digital Transformation

The role of the Chief Marketing Officer (CMO) today is transforming at an unprecedented rate. New ideas, theories, methods, processes and systems are...

- 10 January 2017, 07:30 in Features

How to Turn Dissatisfied Customers Into Brand Advocates

Today’s customers are a whole new breed. Not only do they have more information at their fingertips than ever before, they’re rapidly...

- 9 January 2017, 08:30 in Features

Personalising Like a Pro

Today, “personalization” can feel like just another buzzword. Everywhere you look, there are articles and statistics about the importance...

- 6 January 2017, 07:30 in Features

3 Things you Need to be Aware of in Digital Marketing for 2017

2016 saw the fruition of various trends in our industry, amongst them; the continuing rise of content marketing, more brands exploring ‘big...

- 5 January 2017, 08:30 in Features

Luxury to Lead the Way in a Bespoke Revolution

The influx of millennial purchasers has left luxury brands with no choice but to rethink their digital marketing strategies. Traditionally, luxury...

- 5 January 2017, 07:30 in Features

How Traditional Marketing Techniques can be Successful in the Digital Era

The huge shift towards digital marketing in recent years has taken most companies’ marketing budgets. This came with the rise of online...

- 20 December 2016, 11:29 in Features

Does a big bang approach beat out a sustained drum beat when it comes to seasonal marketing?

The John Lewis approach to Christmas marketing - create an emotive video and share it across owned, earned and paid channels has become the norm for...

- 20 December 2016, 11:05 in Features

Marketers need a customer focused mindset in 2017

In 2016, marketers have had more tech trends to keep up with than ever before. Talking points have been Virtual Reality (VR), automation and AI as...

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