- 12 April 2017, 09:00 in Features

3 Ways to Boost Your Conversion Rate

A company’s website is an important platform for customer interactions – as stated in The Institute of Customer Service’s January 2017 report, customer interactions via website, webchat, apps, text but especially by email, has increased from 4.9% to 9% in the last year.

The increasing preference for websites as a communication platform between customers and brands has become particularly significant as 15.3% of all retail spending from 2016 came...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 10 April 2017, 09:00 in Features

Why Rebranding can be so Important in Digital Marketing

Rebranding can be a daunting task, which is why many business owners shy away from it. However, the marketing and commercial benefits that come from...

- 10 April 2017, 08:30 in Features

How Charities can Harness the Power of Online Influencers

Influencer marketing has been a buzzword for a while now and for good reason. Fashion and beauty brands were quick to discover the benefits of...

- 7 April 2017, 07:30 in Features

Fusing Artificial Intelligence and Chatbots - The Future of Marketing

The big data age is here and its benefits are being more widely recognised and deployed each day. In a time of ever-evolving consumer behaviour,...

- 6 April 2017, 07:30 in Features

How Christian Slater can Help with your B2B Digital Marketing

There is a video I show to anyone who asks me what good B2B marketing looks like. Called "The Wolf", it’s a digital campaign developed by tech...

- 5 April 2017, 09:00 in Features

Virtual Reality: Why Marketers are on the Brink of The Big Bang

If you’re a virtual reality (VR) disciple, you could be forgiven for having had a few pessimistic moments in recent years – despite a few...

- 3 April 2017, 08:30 in Features

The Online Marketing Spring Clean Checklist

Now that spring has finally arrived, it’s finally time to knuckle down to undertake those tasks we’ve been avoiding throughout the...

- 29 March 2017, 08:30 in Features

Is Automation the Answer to Meeting Marketing Regulation?

Regulation is always a hot topic, no matter the sector. It’s ever changing and version control can be a big issue, especially for those in...

- 28 March 2017, 07:30 in Features

Why Youth Marketing isn’t that Complex

Unfortunately, marketing to the youth demographic of our society is seen by some in our industry as an otherworldly skill that only a special few...

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