- 29 September 2017, 08:00 in Features

How AI is Reshaping the Dynamics of Modern Marketing

Machine learning software and pattern recognition have come a long way since their birth during the 1960s, especially during the past decade. The rise in automated and AI-powered marketing, where repetitive tasks are delegated to machines and bots, is allowing many businesses to shift their focus to data-driven marketing, and to better address marketing challenges.

In the absence of machine learning technology, the processing of large amounts of data – something...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 26 September 2017, 07:30 in Features

How to use Real-World Events to Support Digital Outreach

Marketing professionals are constantly battling to engage with customers who appear to show decreasing brand loyalty. This is against a backdrop of...

- 25 September 2017, 08:00 in Features

Nearly a Quarter of Digital Marketers Don’t Track Marketing Spend

 John Wanamaker’s infamous quote – ‘half the money I spend on advertising is wasted, the trouble is I don’t know which...

- 25 September 2017, 07:30 in Features

The Start of a Beautiful Relationship with your Customer

Business guru Peter Drucker famously once said that the purpose of business is “to create and keep a customer”. Such a simple...

- 20 September 2017, 07:30 in Features

How to Drive Brand Loyalty in the Digital Age

Thanks to the digital era, a brand’s reputation has never been more important. Today, consumers have the luxury of choice in unprecedented...

- 19 September 2017, 08:30 in Features

5 Tried-and-Tested Methods for New Businesses to Boost their Exposure

For new businesses, getting your brand out there can be challenging — especially if some of your competitors are dominating the market. How do...

- 19 September 2017, 08:00 in Features

Targeting by Temperature: How Brands can Cash in on Slumber Shoppers

Grey skies, wind and rain – it feels like the sun has packed his hat away, and made an escape for it. As gloomy weather leaves the nation...

- 19 September 2017, 07:30 in Features

How Retailers Can Use the Back-to-School Rush to Get Personal All Year

Except for holiday wardrobe shopping, summer is a quiet period for most retailers. That makes back to school shopping all the more important. It...

- 18 September 2017, 07:30 in Features

Predictive Tech Essential to Keep up with Competitors

Senior marketers are struggling to organise and utilise the masses of data they have available without the use of AI-powered predictive technology,...

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