- 15 March 2017, 08:00 in Features

Responsible Marketing in a Digital Age

Marketers need to be agile and adaptable in an increasingly turbulent geopolitical landscape, according to a new report published by the Chartered Institute of Marketing (CIM). 

Based on the findings of two surveys, conducted by YouGov and the CIM, the report highlights the challenges and opportunities facing marketers for the rest of the year. 

The YouGov survey found that 87% of marketers surveyed feel there is more pressure on brands to behave ethically and...

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