Forgive the intentional puns, but the truth is that the new EU General Data Protection Regulation (GDPR) is OK, that is if you take it seriously and comply.

GDPR is OK for many reasons:

For businesses it provides; a uniform set of rules, PWC recently stated that: “This will impact every entity that holds or uses European personal data both inside and outside of Europe."

Organisations that get it right will gain a competitive advantage, in a world full of headlines about; phishing, data breaches, cyber crime and identity theft businesses that comply with GDPR can gain that most important digital currency, ‘trust’.

From a consumer or individuals point of view we have all just about accepted that we have to share some personal information to exist in this digital and data-driven world but what we want is to feel that our data is in safe hands. GDPR will force organisations to be responsible and penalise those who are ‘fast and loose’ with our personal information.

GDPR should also ensure that organisations communicate with customers only about issues that are relevant and of interest to them, GDPR won’t necessarily eliminate ‘spam’ but it will enhance the rights individuals have and the punitive nature of the regulation will force businesses to comply.

The GDPR provides the following rights for individuals:

- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making and profiling.

GDPR is coming, ready or not, and it’s probably time you thought about getting ‘ready’!

 

By Nick James, CEO at Amplified Business Content

 

Find out how to ensure that your company is fully prepared for the implementation of GDPR by attending the GDPR Conference Europe, designed to help businesses prepare to meet the requirements of the GDPR ahead of May 2018 and beyond.

In addition to marketing teams, this conference will ensure representatives from across the public and private sector including: C Suite (CEO, CIO, CTO, CMO), Heads of Legal, HR & Finance Teams:

Understand the implications of the General Data Protection Regulation
Get to grips with new obligations and ensure their organisation is compliant
Start preparing for and Implementing the General Data Protection Regulation
Gain invaluable instruction and insight on the General Data Protection Regulation
Learn how to avoid heavy fines and loss of reputation
Discover if they need to appoint a Data Protection Officer

Further information and conference details are available at www.gdprconference.eu


Originally posted on Fresh Business Thinking 





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