- 15 December 2016, 09:30 in Data

UK CEOs Concerned About GDPR

In a survey of 100 UK CEOs, KPMG found that nearly 60% believe their ability to do business will be hindered once Brexit takes place if UK privacy rules are not aligned to the new General Data Protection Regulation (GDPR).

The GDPR has been at the forefront of minds of many CEOs since the European Commission officially ratified the privacy rules in April 2016. This new legislation is the biggest and...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 13 December 2016, 09:00 in Data

Tapping into Unstructured Data: How to Deliver on Customer Expectations

For 81% of global marketers, data is important to their efforts in developing personalised and valued experiences for their customers, so much so...

- 8 December 2016, 09:00 in Data

The Dawn of Data: How Brexit Will Disrupt the Marketing Mix

We marketers are easily spooked. We saw this when the recession hit – both brands and agencies alike soon started prioritising tried-and-tested...

- 8 December 2016, 08:00 in Data

How to Make the Most out of Black Friday Data

Black Friday and Cyber Monday are becoming hugely popular in the UK and as retailers of all types increase discounting it is becoming one of the most...

- 5 December 2016, 09:30 in Data

Four Beasts of Big Data Marketers Must Overcome in 2017

For many marketers, 2016 represented the year that data finally took over from creativity as the driving force behind modern marketing. Faced with...

- 10 November 2016, 08:00 in Data

Christmas Sharing ‘Hotspots’ are Goldmine for Marketers

For many, John Lewis’ Christmas ad marks the start of the festive period and people sharing Christmas content. However, this is just the tip of...

- 8 November 2016, 11:00 in Data

Opting for Data-Driven Marketing Offers Bespoke Customer Engagement

Sixty-four per cent of marketing executives “strongly agree” that data-driven marketing is crucial to success in a hypercompetitive...

- 4 November 2016, 10:30 in Data

How Can Creatives Use Data to Create Content for Brands?

Marketers are expected to come up with brilliant ideas for content creation that meet the needs of a brand audience and prospective customers, but...

- 3 November 2016, 09:30 in Data

Unleashing Marketing and Data Technology’s True Potential

The current pace of change and innovation within the marketplace is verging on a revolution. On the one hand, digital disruptors are challenging...

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