- 22 September 2017, 07:30 in Data

Personalising the Customer Experience Post-GDPR

Whether signing up to social media accounts, paying bills online or making purchases, we regularly give up all sorts of data about ourselves, without giving a second thought to how it is being used or stored.

And it’s not like this information is banal or unsubstantial, we’re talking about our banking information, contact details, address, and social media posts about our daily lives. Even our browsing history is stored digitally as...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 10 August 2017, 08:30 in Data

What the EU’s Fine Against Google Means for Marketers

The ongoing battle between Google and the European Union reached its boiling point when the EU’s antitrust regulator handed the tech giant $2.7...

- 8 August 2017, 07:30 in Data

Location Data Verification is not Simply a Business Opportunity: Marketers & Brands beware

In light of recent location news, such as Snap's $200m acquisition of Placed and now Placecast’s launch of a product to verify location data,...

- 4 August 2017, 08:30 in Data

Consumers Like Targeted Marketing Despite Privacy Concerns

Almost two in every five (39%) consumers prefer targeted marketing that delivers content relevant to their needs despite concerns over data privacy,...

- 3 August 2017, 07:30 in Data

GDPR: A Golden Opportunity for UK Start-Ups?

In nine months’ time, the General Data Protection Regulation (GDPR) will replace the outdated Data Protection Act (DPA), creating a new data...

- 2 August 2017, 13:00 in Data

Marketers and Advertisers Unaware of GDPR

The majority of British firms in the marketing and advertising sector are unaware of the new wide-ranging data protection rules which come into force...

- 2 August 2017, 07:30 in Data

Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper

For marketers, the clock is ticking. It’s now less than a year until the biggest shake-up to data law in a generation, comes into force. When...

- 26 July 2017, 08:00 in Data

How to get More Insight from Complex Voice of the Customer Data

The big data revolution has meant that there are nuggets of insight within customer data everywhere: CRM data, reviews,...

- 25 July 2017, 08:30 in Data

Meeting Customer Demands Through Improved Interaction with Information

Today’s connected world brings with it many exciting opportunities. The coming years will be critical to marketers, as data continues its role...

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