- 30 August 2017, 07:30 in Data

Data Can Provide the Answers: But What are the Questions?

Nearly half a million airplanes were lost during World War II. To put that into some perspective, it’s estimated that there are only 25,000 planes in service worldwide as of today. With the young bomber crews averaging a less than 30% success rate, anything that could be done to reduce losses was of paramount importance.

Now imagine you’re a general looking to improve your odds in the war. Each day planes...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in...


- 10 August 2017, 08:30 in Data

What the EU’s Fine Against Google Means for Marketers

The ongoing battle between Google and the European Union reached its boiling point when the EU’s antitrust regulator handed the tech giant $2.7...

- 8 August 2017, 07:30 in Data

Location Data Verification is not Simply a Business Opportunity: Marketers & Brands beware

In light of recent location news, such as Snap's $200m acquisition of Placed and now Placecast’s launch of a product to verify location data,...

- 4 August 2017, 08:30 in Data

Consumers Like Targeted Marketing Despite Privacy Concerns

Almost two in every five (39%) consumers prefer targeted marketing that delivers content relevant to their needs despite concerns over data privacy,...

- 3 August 2017, 07:30 in Data

GDPR: A Golden Opportunity for UK Start-Ups?

In nine months’ time, the General Data Protection Regulation (GDPR) will replace the outdated Data Protection Act (DPA), creating a new data...

- 2 August 2017, 13:00 in Data

Marketers and Advertisers Unaware of GDPR

The majority of British firms in the marketing and advertising sector are unaware of the new wide-ranging data protection rules which come into force...

- 2 August 2017, 07:30 in Data

Why Marketers That View GDPR as More Than a Compliance Exercise will Truly Prosper

For marketers, the clock is ticking. It’s now less than a year until the biggest shake-up to data law in a generation, comes into force. When...

- 26 July 2017, 08:00 in Data

How to get More Insight from Complex Voice of the Customer Data

The big data revolution has meant that there are nuggets of insight within customer data everywhere: CRM data, reviews,...

- 25 July 2017, 08:30 in Data

Meeting Customer Demands Through Improved Interaction with Information

Today’s connected world brings with it many exciting opportunities. The coming years will be critical to marketers, as data continues its role...

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