- 21 July 2017, 08:30 in Data

Wetherspoons Deletes Marketing Database: Why Businesses Should not Follow Suit

The pub chain Wetherspoons recently surprised its customers with the decision to delete its email marketing database. The company informed customers that their details would be safely discarded, meaning they would no longer receive monthly newsletters or any other type of promotional material. Instead, Wetherspoons updates will be posted on the company’s website and social media pages. Wetherspoons insists email marketing is ‘too intrusive’ for its customers, but...

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