- 25 May 2017, 09:30 in Data

GDPR, One Year Out: Act Now or Become the Next Yahoo

Coming into effect in one year today, GDPR will fundamentally change how businesses can use consumer data. For individuals, it is an important step in ensuring privacy and consent in the data age.

However, too many big businesses are treating the regulation as either a nuisance or a terror. They are moving too slowly to be ready for GDPR’s introduction or are viewing it as a tick-box compliance exercise. Both approaches...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...



- 24 May 2017, 08:30 in Data

There’s no Such Thing as a ‘Lucky Guess’, Maximise your Data

The topic of data insights terrifies many small to medium sized enterprises (SMEs). While the majority of owners and managers will appreciate that...

- 22 May 2017, 08:30 in Data

Why are Businesses Still in the Dark About Their Data?

Among the vast amount of challenges that modern IT teams have to deal with on a daily basis, the risks posed by unstructured data can be critical. As...

- 16 May 2017, 07:30 in Data

GDPR: Y2K or Hype by the IT Industry to Inspire Business?

Remember Y2K? If you’ve been in the IT industry for 20 years or so, you certainly will: all the hype that was generated in the 1990s about the...

- 11 May 2017, 08:30 in Data

Marketers Still Feel the Need to Hoard Customer Data

Nearly nine out of 10 (86%) UK and US marketers believe that for maximum success they need to collect as much information as possible on their...

- 2 May 2017, 08:30 in Data

5 Reasons you Need Real-Time Data

It wasn’t that long ago that critical operational data could take hours to compile and distribute — if not days or weeks. Modern...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer data, but not actually to have responsibility for...

- 11 April 2017, 07:30 in Data

Making Marketing Data-Driven? How to Deal with the Emotional Side

Over the past twelve months, we have seen seismic changes in the political and business landscape. The votes for Brexit in the UK and for Donald...

- 6 April 2017, 09:00 in Data

GDPR – Digital Marketing Impact

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and will apply to the UK despite Brexit. As this is a...

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