- 4 April 2018, 08:00 in Data

The Warnings and Opportunities of the Facebook Data Scandal

We should all be aware of the ongoing scandal engulfing Facebook, Cambridge Analytica and the allegations of data misuse.

Heads have rolled, lawsuits are being filed and mud is being slung at the highest level. As marketers responsible for taking care of people’s data, it’s left us all looking pretty dirty.

How did we get to this?

In 2014, 270,000 people participated in a quiz through an app on Facebook to learn about...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 2 April 2018, 08:00 in Data

Why There’s Still a Place for Facebook in this Post-Cambridge Analytica World

It’s hard to remember an event as devastating to the reputation of social media as...


- 22 March 2018, 08:00 in Data

Half of Marketers Don't Share Customer Insights with Sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to experience...

- 28 November 2017, 08:00 in Data

3 Reasons Why Digital Marketers Must Embrace “X Data”

For today’s digital marketers, data is everything. From cloud to edge, big to small, if there’s one thing digital marketing isn’t...

- 1 November 2017, 08:00 in Data

How Data Analytics is Making an Impact on Marketing

Predictive analytics has never been more important. A wealth of data is now available to businesses, but this doesn’t mean that everyone is...

- 24 October 2017, 08:00 in Data

4 Things Every Data-Driven Mobile Marketer Should Have on Their Agenda?

As far as I am concerned, every marketer — mobile or otherwise — should be data-driven, so hopefully the title of this article...

- 23 October 2017, 08:00 in Data

Marketers Say Creativity is More Important than Data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their...

- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before, whether that be social media platforms, email newsletters,...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

- 29 September 2017, 08:30 in Data

You Say Regulation, I See Marketing Process Automation

Healthcare, medical research, clinical trials, finance, the military - In these regulated sectors, there is process. Always. Processes for...

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