- 23 October 2017, 08:00 in Data

Marketers Say Creativity is More Important than Data

Despite a growing focus on analytics and big data within marketing, 59% of marketers believe that creativity is more important than data to their marketing campaigns. That’s according to new research from Episerver, a single platform to smartly manage digital content, commerce and marketing in the cloud.

The Episerver research, carried out at this year’s Technology for Marketing show, quizzed more than 100 marketing professionals on-the-spot about their views on data...

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- 16 August 2019, 09:00 in Adtech

Striking A Balance in The Ad Tech World

Even if one takes a cursory glance at popular ad tech trade publications you will...

- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before,...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

- 29 September 2017, 08:30 in Data

You Say Regulation, I See Marketing Process Automation

Healthcare, medical research, clinical trials, finance, the military - In these regulated sectors, there is process. Always. Processes for...

- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to...

- 22 September 2017, 07:30 in Data

Personalising the Customer Experience Post-GDPR

Whether signing up to social media accounts, paying bills online or making purchases, we regularly give up all sorts of data about ourselves, without...

- 1 September 2017, 08:00 in Data

Successful Marketing in the Digital Age is Data-Driven

The days when marketers could rely on light data when analysing and evaluating the performance of campaigns are long gone. According to...

- 30 August 2017, 07:30 in Data

Data Can Provide the Answers: But What are the Questions?

Nearly half a million airplanes were lost during World War II. To put that into some perspective, it’s estimated that there are only 25,000...

- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in May 2018, are already catching UK corporates....

- 10 August 2017, 08:30 in Data

What the EU’s Fine Against Google Means for Marketers

The ongoing battle between Google and the European Union reached its boiling point when the EU’s antitrust regulator handed the tech giant $2.7...

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