- 13 October 2017, 08:00 in Data

It’s Time to Improve Targeting Accuracy with Data Management Platforms

Customers now interact with brands across a more diverse set of channels than ever before, whether that be social media platforms, email newsletters, programmatic video, point of sale (POS) and more. This means that marketers have their work cut out for them in terms of ensuring relevance. Their day jobs are no longer about simply serving ads to consumers — they now need to deliver consistent, contextually smart messaging across...

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- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account...


- 29 September 2017, 08:30 in Data

You Say Regulation, I See Marketing Process Automation

Healthcare, medical research, clinical trials, finance, the military - In these regulated sectors, there is process. Always. Processes for...

- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of Brexit, the new legislation will still apply to...

- 22 September 2017, 07:30 in Data

Personalising the Customer Experience Post-GDPR

Whether signing up to social media accounts, paying bills online or making purchases, we regularly give up all sorts of data about ourselves, without...

- 1 September 2017, 08:00 in Data

Successful Marketing in the Digital Age is Data-Driven

The days when marketers could rely on light data when analysing and evaluating the performance of campaigns are long gone. According to...

- 30 August 2017, 07:30 in Data

Data Can Provide the Answers: But What are the Questions?

Nearly half a million airplanes were lost during World War II. To put that into some perspective, it’s estimated that there are only 25,000...

- 16 August 2017, 07:30 in Data

GDPR Preparation: The Pitfalls of Customer Marketing Preferences

The implications of the impending General Data Protection Regulation (GDPR), which comes into effect in May 2018, are already catching UK corporates....

- 10 August 2017, 08:30 in Data

What the EU’s Fine Against Google Means for Marketers

The ongoing battle between Google and the European Union reached its boiling point when the EU’s antitrust regulator handed the tech giant $2.7...

- 8 August 2017, 07:30 in Data

Location Data Verification is not Simply a Business Opportunity: Marketers & Brands beware

In light of recent location news, such as Snap's $200m acquisition of Placed and now Placecast’s launch of a product to verify location data,...

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