- 22 December 2016, 09:30 in Data

GDPR – Change is Good for Business

Given the length of time email marketing has been around, we’re not exactly surprised at the changes brought in by the General Data Protection Regulation. After all, opt-out data typically performs at low engagement rates so these changes aren’t necessarily a bad thing for email marketers.

So what does it all mean?

Soft opt-ins and opt-out methods will no longer be enough, marketers will need to start using hard opt-in methods and...

Keep Reading...


- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang...



- 19 December 2016, 16:32 in Data

Will GDPR Destroy Your Marketing?

Today’s society is bombarded with promotional material on a daily basis; selling people goods, services and products. Personal data is obtained to ensure...


- 19 December 2016, 09:00 in Data

GDPR and the Effect on Data Breaches

The Information Commissioner’s office have now confirmed that the UK will have to enact the General Data Protection Regulation (GDPR) by May...

- 16 December 2016, 09:30 in Data

GDPR Frequently Asked Questions

Although the EU General Data Protection Regulation (GDPR) is not coming into force until May 2018, organisations need to act now to understand the...

- 15 December 2016, 09:30 in Data

UK CEOs Concerned About GDPR

In a survey of 100 UK CEOs, KPMG found that nearly 60% believe their ability to do business will be hindered once Brexit takes place if UK privacy...

- 14 December 2016, 09:30 in Data

Brexit: What Does it Mean for Your Data Protection?

Thursday 23rd June 2016 marked a significant day for the UK. As the majority of the public voted to leave the European Union, there has been a lot of...

- 13 December 2016, 09:30 in Data

How to get Your Business Ready for New Data Protection Rules

Here are my top five tips to get your business ready for the new General Data Protection Regulation (GDPR), which is due to be implemented into...

- 13 December 2016, 09:00 in Data

Tapping into Unstructured Data: How to Deliver on Customer Expectations

For 81% of global marketers, data is important to their efforts in developing personalised and valued experiences for their customers, so much so...

- 8 December 2016, 09:00 in Data

The Dawn of Data: How Brexit Will Disrupt the Marketing Mix

We marketers are easily spooked. We saw this when the recession hit – both brands and agencies alike soon started prioritising tried-and-tested...

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