- 14 February 2017, 08:00 in Data

A Match Made in Marketing Heaven? Data and the Digital Revolution

We hear a lot about the digital revolution nowadays - but how much do we really know about it? One thing is for sure, data plays a pivotal role in expediting digital excellence, with new sources evolving by the day.

This new digital world has brought with it key themes, some of which many marketers are still trying to get to grips with.

Data and digital – the perfect pair

Digital and data...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 1 February 2017, 08:30 in Data

Move Over Millennials – How Generation Z is Transforming Data Protection

Hearing a keynote speaker at DMA’s Data Protection Update announce that social media is dead surprised me, to say the least. A fan of...

- 23 January 2017, 08:30 in Data

Key Marketing and Data Opportunities and Challenges for 2017 and Beyond

As a new year dawns there is always a rush to predict the key trends and technologies for the following year. While constantly looking forward...

- 20 January 2017, 08:00 in Data

Big Data for Humans

Despite massive investment in ‘customer understanding’ many retailers are still targeting customers that don’t really exist and...

- 16 January 2017, 09:00 in Data

Overcoming Data Management Platform Challenges – ‘How’ Rather Than ‘Why’

Keeping up to speed with the needs and demands of your customers is not easy. The marketplace has evolved, consumer expectations have grown...

- 5 January 2017, 08:00 in Data

Big Data, Big Issues: What Should be Top of the Agenda for Data Marketers in 2017?

It’s fair to say that 2016 has been another formative year for data. As the buzzword that was ‘Big Data’ has fast become...

- 23 December 2016, 09:30 in Data

Why Businesses Should Still be Preparing for GDPR Regardless of Brexit

Experts say don't give up on data reforms just because UK is quitting Europe. As the UK prepares to push ahead with Brexit in 2017, businesses across...

- 22 December 2016, 09:30 in Data

GDPR – Change is Good for Business

Given the length of time email marketing has been around, we’re not exactly surprised at the changes brought in by the General Data Protection...

- 21 December 2016, 09:30 in Data

How to Comply With the GDPR

To truly comply with the new General Data Protection Regulation (GDPR) rules, means being able to see into ALL of the organisation’s data,...

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