A 'Content Marketing Matrix' is a framework from which a content marketer can consider and plan how best to be there for their target audience with the right content at the right time and in the right place.

We’ve found that content marketing matrix nearly always show a bias towards your own digital media and competencies as opposed to how consumer behave in the real world.

Content Marketing Matrix

This matrix is our consumer-centric matrix, we’ve found it to be highly effective. 

See the full guide and a detail explanation of the Content Marketing Matrix on Molecule

 

 

By Collette Easton, founder of Molecule Agency


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