- 14 September 2016, 09:30 in Apps

Enhancing Your Brand Through Web and Mobile Apps

In today’s marketplace, the quality of your digital apps can make or break your brand. Apps not only generate revenue through sales and subscriptions, they also build brand engagement and product recognition.

For many consumers, their primary engagement with your business will be through your app. For example, 2015 research from ComScore shows that the total time spent on mobile apps has grown over 90% since 2013.

Companies...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 13 September 2016, 07:00 in Apps

Why Should Schools, Colleges and Universities Invest in Mobile Apps?

As we start a new academic year and term, now more than ever college and...


- 6 September 2016, 11:30 in Apps

Beyond App Development to the App Ecosystem

It’s official. With so many apps out there, not many of us still think of app development as the way to make our millions. But app innovation...

- 6 September 2016, 07:00 in Apps

A Story of Instagram Vs. Snapchat

Last month, Instagram launched a shiny new feature - Instagram Stories. According to its blog, The Instagram Stories format will allow users to share...

- 19 July 2016, 15:00 in Apps

Beware the Social Media 'Filter Bubble'

A few Fridays ago, I was rudely jolted awake by the news that the nation had voted Brexit. This came as a profound shock to me personally, and...

- 14 July 2016, 11:00 in Apps

How to Approach User Engagement for App Development Success

With hundreds of millions of new apps launched every year, you might think publishers have mobile development down to a fine art. Unfortunately, in...

- 4 July 2016, 14:00 in Apps

Has Facebook Transformed the Way We Deliver Apps?

The explosion of mobile has revolutionised the way we go about our everyday lives and do business. For marketers to stay ahead of the game they must...

- 13 June 2016, 15:00 in Apps

Five Apps to Make Glastonbury Even Better!

I have been lucky enough to go to Glastonbury Festival for the last three years and managed to get a ticket again for this year. Previous preparation...

- 11 May 2016, 10:00 in Apps

Custom Apps: Are They Right for Your Organisation?

The nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Out of necessity as well as...

- 21 April 2016, 12:00 in Apps

App Lessons From the Rise of Mobile Gambling

It’s no secret that mobile gambling is immensely popular, with the industry estimated to have taken £21.54 billion last year, making up...

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