- 20 January 2017, 08:30 in Apps

Retail Apps Failing to Meet Consumer Expectations

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.

Despite a third of UK consumers admitting to downloading more retail apps in the last 12 months than they did in the previous year, just 40% said they were satisfied with the current offering.

The report, by mobile app developer Apadmi, found that nearly one in five...

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