- 28 February 2017, 09:00 in Apps

Mobile App Use on the Decline in Europe

While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France, Germany and the UK according to the latest Adobe Digital Insights.

Europe appears to be following the trend of the US market, where mobile app installs are down by 38% since 2014, with a 28% decrease in apps opened. In Europe, app use is noticeably...

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- 1 April 2019, 07:00 in GDPR

Data Protection Magazine issue 3 now available online

The latest issue of Data Protection Magazine is now available to view online. Coming to...

- 20 January 2017, 08:30 in Apps

Retail Apps Failing to Meet Consumer Expectations

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile...

- 13 January 2017, 09:00 in Apps

Mastering the Art of the In-App Video Ad

It makes up 70% of all internet traffic and may account for 90% by 2020, according to Cisco. Some even say that it’s ‘eating the...

- 2 December 2016, 08:30 in Apps

App Happy: How to Ensure you Don’t Send your App into an Early Grave

Not that long ago the world of app development was still very niche - it was reserved for the big brands, with big budgets, and big campaigns. But no...

- 25 October 2016, 10:30 in Apps

How Can Mobile Apps Help you Market your Brand and Boost your Business?

When the App Store launched back in 2008, it was hard to imagine how quickly this market would progress or the direct impact it would have in the...

- 4 October 2016, 09:30 in Apps

Appy Shoppers: Creating the In-App Retail Experience Customers Want

Take a look at your phone’s home screen. There’s a strong chance that at least one of the apps you’re looking at exists primarily...

- 14 September 2016, 09:30 in Apps

Enhancing Your Brand Through Web and Mobile Apps

In today’s marketplace, the quality of your digital apps can make or break your brand. Apps not only generate revenue through sales and...

- 13 September 2016, 07:00 in Apps

Why Should Schools, Colleges and Universities Invest in Mobile Apps?

As we start a new academic year and term, now more than ever college and university dropout rates are a concern for many education establishments. A...

- 6 September 2016, 11:30 in Apps

Beyond App Development to the App Ecosystem

It’s official. With so many apps out there, not many of us still think of app development as the way to make our millions. But app innovation...

- 6 September 2016, 07:00 in Apps

A Story of Instagram Vs. Snapchat

Last month, Instagram launched a shiny new feature - Instagram Stories. According to its blog, The Instagram Stories format will allow users to share...

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