- 14 July 2016, 11:00 in Apps

How to Approach User Engagement for App Development Success

With hundreds of millions of new apps launched every year, you might think publishers have mobile development down to a fine art. Unfortunately, in many cases apps crash and burn. They generate some publicity, even a rush of downloads, before disappearing without a trace.

Be wary of high download numbers, they can mislead. What matters is whether customers continue to use an app again and again. This metric illustrates something...

Keep Reading...


- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 11 May 2016, 10:00 in Apps

Custom Apps: Are They Right for Your Organisation?

The nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Out of necessity as well as...

- 21 April 2016, 12:00 in Apps

App Lessons From the Rise of Mobile Gambling

It’s no secret that mobile gambling is immensely popular, with the industry estimated to have taken £21.54 billion last year, making up...

- 16 March 2016, 12:00 in Apps

Omni-channel or Omni-shambles? How to Keep Customers ‘Appy

Consumer attitudes to shopping are constantly evolving and it’s predicted that by 2024, nearly half (42%) of all retail sales will be done via...

- 2 February 2016, 10:00 in Apps

Apps are Great, but Text has its Place

Mobile has completely transformed the way we communicate in recent years, and there isn't a single industry that hasn't felt its effect in some way....

- 8 January 2016, 17:00 in Apps

Sporting Mouth App Challenges Brands to take Unique Approach to Euro 2016

"It's patently absurd that you can copyright the words ‘World Cup’, which we used in our app, but that's what FIFA has been able to do,” John Owrid, chair of Sporting Mouth


- 2 December 2015, 13:00 in Apps

BYOA - Too Much of a Good Thing?

Bring Your Own Device (BYOD) has irrevocably changed the workplace. Inviting employees to use their own hardware has given them a chance to use a...

- 26 November 2015, 12:00 in Apps

5 Things to Consider When Taking your App Global

These are amazing times to be a startup. Internationalisation used to require a huge financial investment. Any mistakes made were very costly and...

- 11 November 2015, 08:00 in Apps

The Skys the Limit with Travel Apps

These days it seems travel apps that let people compare and book flights, secure a last-minute hotel, explore a new city, or find their favourite...

← Older Newer →