- 17 May 2017, 07:30 in Apps

Communications and Social Increasingly Dominate App Time

The increasing popularity of Facebook, WhatsApp and Instagram mean communications & social media is accounting for a greater share of the time people spend on apps than ever, according to measurement firm Verto Analytics.

Measuring the cross-device behaviour of nearly 5,000 UK adults revealed the monthly time spent on communications & social media apps grew by 11.2 billion minutes (or 38%) over the last six months (Sept to March). This made...

Keep Reading...


- 23 July 2019, 09:00 in Digital Marketing

Biometrics and the challenge of measuring success

Data-driven analysis has been the cornerstone of our understanding of digital performance, from campaigns and...

- 26 April 2017, 08:30 in Apps

5 Things Successful Content Apps Have in Common

The mobile app landscape is booming incredibly as 81.9% of mobile time in the UK...


- 28 February 2017, 09:00 in Apps

Mobile App Use on the Decline in Europe

While smartphone traffic in Europe has more than doubled between 2014 and 2016, new and repeat use of mobile apps is starting to plateau in France,...

- 20 January 2017, 08:30 in Apps

Retail Apps Failing to Meet Consumer Expectations

Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to...

- 13 January 2017, 09:00 in Apps

Mastering the Art of the In-App Video Ad

It makes up 70% of all internet traffic and may account for 90% by 2020, according to Cisco. Some even say that it’s ‘eating the...

- 2 December 2016, 08:30 in Apps

App Happy: How to Ensure you Don’t Send your App into an Early Grave

Not that long ago the world of app development was still very niche - it was reserved for the big brands, with big budgets, and big campaigns. But no...

- 25 October 2016, 10:30 in Apps

How Can Mobile Apps Help you Market your Brand and Boost your Business?

When the App Store launched back in 2008, it was hard to imagine how quickly this market would progress or the direct impact it would have in the...

- 4 October 2016, 09:30 in Apps

Appy Shoppers: Creating the In-App Retail Experience Customers Want

Take a look at your phone’s home screen. There’s a strong chance that at least one of the apps you’re looking at exists primarily...

- 14 September 2016, 09:30 in Apps

Enhancing Your Brand Through Web and Mobile Apps

In today’s marketplace, the quality of your digital apps can make or break your brand. Apps not only generate revenue through sales and...

- 13 September 2016, 07:00 in Apps

Why Should Schools, Colleges and Universities Invest in Mobile Apps?

As we start a new academic year and term, now more than ever college and university dropout rates are a concern for many education establishments. A...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS