- 4 October 2016, 09:30 in Apps

Appy Shoppers: Creating the In-App Retail Experience Customers Want

Take a look at your phone’s home screen. There’s a strong chance that at least one of the apps you’re looking at exists primarily to help you buy things.

If you’re a loyalty card customer it’s likely you have the corresponding retailers’ app installed, like Boots or Tesco. If you fall into the ‘millennial’ category then you probably have something like Etsy or Deliveroo; Net a Porter for the fashionistas; Ebay...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 30 May 2017, 08:30 in Features

Marketers Under Pressure to Measure External Factors Since Brexit Vote

Nearly three quarters (72%) of senior level marketers feel they are under additional pressure to...



- 6 September 2016, 11:30 in Apps

Beyond App Development to the App Ecosystem

It’s official. With so many apps out there, not many of us still think of app development as the way to make our millions. But app innovation...

- 6 September 2016, 07:00 in Apps

A Story of Instagram Vs. Snapchat

Last month, Instagram launched a shiny new feature - Instagram Stories. According to its blog, The Instagram Stories format will allow users to share...

- 19 July 2016, 15:00 in Apps

Beware the Social Media 'Filter Bubble'

A few Fridays ago, I was rudely jolted awake by the news that the nation had voted Brexit. This came as a profound shock to me personally, and...

- 14 July 2016, 11:00 in Apps

How to Approach User Engagement for App Development Success

With hundreds of millions of new apps launched every year, you might think publishers have mobile development down to a fine art. Unfortunately, in...

- 4 July 2016, 14:00 in Apps

Has Facebook Transformed the Way We Deliver Apps?

The explosion of mobile has revolutionised the way we go about our everyday lives and do business. For marketers to stay ahead of the game they must...

- 13 June 2016, 15:00 in Apps

Five Apps to Make Glastonbury Even Better!

I have been lucky enough to go to Glastonbury Festival for the last three years and managed to get a ticket again for this year. Previous preparation...

- 11 May 2016, 10:00 in Apps

Custom Apps: Are They Right for Your Organisation?

The nature of the mobile workforce has changed how organisations share information, communicate and collaborate. Out of necessity as well as...

- 21 April 2016, 12:00 in Apps

App Lessons From the Rise of Mobile Gambling

It’s no secret that mobile gambling is immensely popular, with the industry estimated to have taken £21.54 billion last year, making up...

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