- 9 January 2017, 07:30 in Customer Experience

Why 2017 Won’t be the Year of AI in Marketing

It’s prediction season. The time of year when industry experts mark the shift from one year to the next by speculating about the trends and technologies that will come to the fore over the next twelve months. What’s going to change? What will remain the same? Who will be the heroes? Who will be the villains?

I’m often a little sceptical of these predictions (and it’s always fun to look back...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang...



- 13 December 2016, 08:30 in Customer Experience

How to Better Your Use of Technology for a More Customer-Centric Approach

Having recently held a stand at Silicon Milkroundabout, the largest tech jobs fair in Europe, it hit me just how significant a position technology...

- 7 December 2016, 07:30 in Customer Experience

Dawdling Over Decisions Puts Brands at Risk of Breaking Promises to Customers

With the rise of the digital marketplace and the instant, 24/7 access consumers now have to goods, brands are facing challenges that threaten their...

- 24 November 2016, 09:30 in Customer Experience

Raise your Expectations of the B2B Digital Customer Experience

Digital customer experience is one of the big topics in the B2B space at the moment. And while many businesses are investing heavily in customer...

- 21 November 2016, 09:30 in Customer Experience

Don’t get Dumped by Your Customers: Creating True Devotion by Learning From Real-Life Relationships

Retailers today recognise that if customers have a meaningful (and positive) relationship with your brand, they are more likely to make...

- 21 November 2016, 09:00 in Customer Experience

Debunking the B.S. Arguments Questioning Customer Lifetime Value

As marketers, we can sometimes be our own worst enemies. We’ll turn meaningful phrases into meaningless buzzwords, procure the latest shiniest...

- 14 November 2016, 08:00 in Customer Experience

Speaking the Same Language as Your Customer in 2017

Trends are born when a changing environment creates opportunities to facilitate an unchanging human need. Eventually what starts as a trend becomes...

- 11 November 2016, 08:30 in Customer Experience

Integrated Live: Live Chat - Is it Worth the Hype?

Having first launched in 2002, Live Chat is an online customer service software used on websites and online applications to allow users to get live...

- 8 November 2016, 10:30 in Customer Experience

Sink or Soar: Managing Customer Experience During Peak Season

Busy shopping days are never short on drama, but are organizations really ready for them? Black Friday door-busters and Cyber-Monday deals succeed in...

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