- 11 April 2017, 08:30 in Customer Experience

Artificial Intelligence: The key to Improving Customer Experience

Artificial intelligence, or AI, is big news for 2017. Gartner not only revealed that enquiries on the subject tripled between 2015 and 2016, but also listed it as the most strategic technology trend for 2017.

It’s set to be a big disrupter for business in both B2B and B2C sectors. But in order to truly understand how AI could impact a business, it’s important to understand what the term...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...



- 4 April 2017, 08:30 in Customer Experience

The Uncomfortable Truth About Customer Experience

Organisations around the world are failing to implement effective digital strategies. As a result, their customer experience (CX) solutions are...

- 27 March 2017, 08:30 in Customer Experience

How Meaningful Brands are Winning the User Experience Game

Yannick Bolloré, CEO of Havas Group said it best: “We live in a world of content overload. A world where every day 500 million tweets, 4.3...

- 22 March 2017, 08:00 in Customer Experience

Online Customer Service Isn’t Rocket Science

In a world where shoppers use multiple channels, devices and touchpoints to engage with retailers before making a purchase, it is now more important...

- 21 March 2017, 08:30 in Customer Experience

The Customer Journey – Unlocking Hidden Gems

The customer journey has become increasingly more complex over the past decade. In part, this is due to the impact of digital and the numerous...

- 20 March 2017, 08:30 in Customer Experience

How and Why Companies Should Create More Accessible Web Presences

Britain, like most developed countries, has an ageing population; Government figures show that, for the first time ever, the average age has...

- 20 March 2017, 07:30 in Customer Experience

Revealing the True Value of “Happy Customers” on International Happiness Day

What is it that makes customers happy? And what’s a happy customer worth? 76 percent of UK consumers say having a positive customer experience...

- 17 March 2017, 07:30 in Customer Experience

Lack of Human Interaction Loses Customers

Scrimping on customer experience can severely damage a company's bottom-line, according to research from Yonder Digital Group. An overwhelming 87%...

- 13 March 2017, 08:00 in Customer Experience

‘Dark UX’ – There’s No Such Thing

Recent analysis has suggested that a number of retail brands are using so-called ‘dark’ user experience methods to boost sales, for...

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