- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the preferred choice for advertisers, but striking the balance between grabbing attention and annoying a user is tricky.

Naturally, user experience should be at the heart of digital advertising, but increasingly we are seeing different platforms and publishers turn to invasive ad formats in order to target their...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 17 August 2017, 07:30 in Customer Experience

Alexa Stands on the Verge of Transforming Customer Experience

The way consumers interact with brands through their devices is changing in “the age of...


- 20 July 2017, 07:30 in Customer Experience

How the UX Industry has Evolved Over the Past Decade

A decade is a long time in technology. The original iPhone’s launch back in 2007 was a seminal moment for the industry as a whole, particularly...

- 18 July 2017, 08:00 in Customer Experience

The Who, What and Why of Customer Loyalty

Loyal customers, the shoppers that will return to your site or store on a regular occasion, splash out on multiple items and recommend your products...

- 17 July 2017, 08:00 in Customer Experience

Augmented Intelligence Holds the Key to Superior Customer Moments

Today’s marketers are expected to operate in a digital world dominated by data. With new data sources becoming available almost daily, it may...

- 14 July 2017, 08:00 in Customer Experience

Customer Experience: Marketing's New Battleground

In an era of increased competition, smart brands are taking to a new battleground in a bid to win more customers. That battleground is customer...

- 4 July 2017, 08:00 in Customer Experience

Building Customer Engagement During Challenging Times

To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines...

- 30 June 2017, 08:30 in Customer Experience

Customer Experience vs Customer Engagement

Marketing is full of jargon and buzzwords, deployed with alarming regularity from boardrooms to breakfast meetings. From bounce rates to personas,...

- 29 June 2017, 08:30 in Customer Experience

SMEs Putting Customer Experience at Risk

2017 has been dubbed the year of the customer, yet it seems that not all businesses are providing customers with the experience that is fitting of...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s the latter who now have the upper hand. Gone are...

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