- 7 November 2017, 08:00 in Customer Experience

How to Achieve Consistency and the Best Customer Experience Across Marketing Channels

It is no secret that the customer is the centre of the universe for many brands. And so they should be; after all, they ultimately pay a marketer’s wages. However, a marketer’s job in connecting with these consumers has never been more difficult. This is because consumers are less brand loyal than they have ever been before. Also, in today’s omnichannel environment, where the number of touch points is rising...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 31 October 2017, 07:45 in Customer Experience

Is the Transactional Email Experience Critical for Customer Loyalty?

All businesses are guilty of it, focusing daily on acquiring new customers, ensuring they convert...


- 14 September 2017, 08:00 in Customer Experience

Getting to ACE: Autonomous Customer Experience

We hear a lot of hype about how AI technology, such as chatbots, is advancing to minimise the amount of contact a customer has with a contact centre,...

- 13 September 2017, 08:30 in Customer Experience

AI-Based Chatbots Could Help Telcos Deliver on Customer Experience

Data analytics has completely transformed the digital customer journey, enabling everything from personalised, real-time e-commerce recommendations...

- 4 September 2017, 08:30 in Customer Experience

Moving Beyond Old-fashioned Customer Engagement

Today’s customer is different. They are particular about where they spend their money. They aren’t as loyal as they once were and if you...

- 4 September 2017, 07:30 in Customer Experience

The Essential Role of Unstructured, Human Data in Customer Experience

For over 500 years, scholars and art historians have debated whether or not the woman in the Mona Lisa is smiling. Detailed analysis suggests that...

- 28 August 2017, 08:00 in Customer Experience

Utilising User Experiences to Create Customer Trust Post-GDPR

General Data Protection Regulations (GDPR) are set to be introduced across the EU as of May 25, 2018, drastically changing how brands are legally...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the...

- 17 August 2017, 07:30 in Customer Experience

Alexa Stands on the Verge of Transforming Customer Experience

The way consumers interact with brands through their devices is changing in “the age of voice”. The latest phase affecting the customer...

- 20 July 2017, 07:30 in Customer Experience

How the UX Industry has Evolved Over the Past Decade

A decade is a long time in technology. The original iPhone’s launch back in 2007 was a seminal moment for the industry as a whole, particularly...

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