- 21 March 2017, 08:30 in Customer Experience

The Customer Journey – Unlocking Hidden Gems

The customer journey has become increasingly more complex over the past decade. In part, this is due to the impact of digital and the numerous channels now available to find that ultimate product, service, experience or simply socialise. But what effect has this ‘evolution’ had on your understanding of the customer?

Increasing sales while decreasing the loss of potential customers is the aim of every business. Sounds simple, doesn’t it? But...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 17 March 2017, 07:30 in Customer Experience

Lack of Human Interaction Loses Customers

Scrimping on customer experience can severely damage a company's bottom-line, according to research from Yonder Digital Group. An overwhelming 87%...

- 13 March 2017, 08:00 in Customer Experience

‘Dark UX’ – There’s No Such Thing

Recent analysis has suggested that a number of retail brands are using so-called ‘dark’ user experience methods to boost sales, for...

- 6 March 2017, 08:30 in Customer Experience

From Neverland to Wonderland: The Journey to B2B Omnichannel

Walt Disney may not be regarded as the godfather of customer experience (CX), but his 1956 rallying call to Disneyland staff is perhaps an early...

- 3 March 2017, 08:00 in Customer Experience

How to Track Your Website Success

Websites are one of the best ways of promoting your services and attracting more customers. However, it can be difficult to track and measure the...

- 2 March 2017, 08:30 in Customer Experience

Consumers Don’t Mind Personalisation, if They Think it Will Aid Them

Consumers are willing to welcome companies into their living rooms, but they have to feel the interaction aids them and they are not simply...

- 28 February 2017, 08:30 in Customer Experience

I am Customer, Hear me Roar

In 2017, the customer journey should be at the centre of a marketer’s world. When a company takes the time to listen to their customers and...

- 23 February 2017, 07:30 in Customer Experience

Is User Experience the New USP?

2017 didn’t exactly get off to a roaring start for the UK’s high street retailers, with new year’s day footfall significantly down...

- 15 February 2017, 08:30 in Customer Experience

How Graph Databases Make the Perfect Digital Match

At first glance the world of online dating seems like it would have little correlation with that of digital marketing – but dig a little deeper...

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