- 4 September 2017, 08:30 in Customer Experience

Moving Beyond Old-fashioned Customer Engagement

Today’s customer is different. They are particular about where they spend their money. They aren’t as loyal as they once were and if you want to gain their loyalty, their expectations are sky high. And they are increasingly digital – wanting to do most things via their mobile or through a website. As a result, yesterday’s approach to customer engagement is no longer sufficient.

Businesses today are faced with many challenges...

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How the UX Industry has Evolved Over the Past Decade

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The Who, What and Why of Customer Loyalty

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Augmented Intelligence Holds the Key to Superior Customer Moments

Today’s marketers are expected to operate in a digital world dominated by data. With new data sources becoming available almost daily, it may...

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Customer Experience: Marketing's New Battleground

In an era of increased competition, smart brands are taking to a new battleground in a bid to win more customers. That battleground is customer...

- 4 July 2017, 08:00 in Customer Experience

Building Customer Engagement During Challenging Times

To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines...

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