- 17 July 2017, 08:00 in Customer Experience

Augmented Intelligence Holds the Key to Superior Customer Moments

Today’s marketers are expected to operate in a digital world dominated by data. With new data sources becoming available almost daily, it may feel overwhelming to businesses, but it is the key to both their success and survival. Today, data is your customer; it helps businesses reveal their customers’ desires, preferences, and needs, and ultimately guiding them with insights that drive more personalised customer experiences.

Making great customer experiences a priority...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 30 June 2017, 08:30 in Customer Experience

Customer Experience vs Customer Engagement

Marketing is full of jargon and buzzwords, deployed with alarming regularity from boardrooms to breakfast meetings. From bounce rates to personas,...

- 29 June 2017, 08:30 in Customer Experience

SMEs Putting Customer Experience at Risk

2017 has been dubbed the year of the customer, yet it seems that not all businesses are providing customers with the experience that is fitting of...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s the latter who now have the upper hand. Gone are...

- 5 June 2017, 09:00 in Customer Experience

C-Suite Ranks Customer Experience Above Sales and Marketing

Board-level executives in the UK and US see customer experience as a higher priority than sales and marketing in 2017, according to a new report....

- 16 May 2017, 08:30 in Customer Experience

Disconnected Experiences Put Customer Loyalty at Risk

Customer loyalty is being damaged by organisations that are unable to provide seamless experiences across channels and timely access to information,...

- 16 May 2017, 08:00 in Customer Experience

How Brand Empathy will Resolve the Anti-Climax of Digital Experience

In 1975 Steve Sasson invented the first digital camera, a filmless photography machine that resembled a toaster in size, shape, and weight. His...

- 9 May 2017, 07:30 in Customer Experience

Customers are Sharing the Love

Over 80% of customers tell friends and family about their positive experiences with a company, finds new research commissioned by Yonder Digital...

- 4 May 2017, 08:00 in Customer Experience

Popping the Filter Bubble will Improve the Online Brand Experience

Nearly two-thirds (63%) of the UK wants to consume more serendipitous content, according to new research from the media agency, the7stars, in...

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