- 28 February 2017, 08:30 in Customer Experience

I am Customer, Hear me Roar

In 2017, the customer journey should be at the centre of a marketer’s world. When a company takes the time to listen to their customers and understand the journey they travel from prospect to customer, business prospers and loyalty increases. However, marketing automation technology put in place for “campaigns” is now antiquated and these “legacy” systems hold captive the data that is pertinent to understanding the customer journey. Rip and...

Keep Reading...


- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 10 February 2017, 07:30 in Customer Experience

A Guide to Dating your Customers

Despite the rose-tinted pictures painted by romantic comedies, relationships can be a minefield. With plenty of faux-pas pitfalls standing between...

- 9 February 2017, 08:00 in Customer Experience

Nailing Customer Engagement - How to Avoid a Digital Cupboard Under the Stairs?

Customer experience is talked about often - but very rarely nailed. As consumers become more and more hardened to brand marketing and crave more...

- 7 February 2017, 09:00 in Customer Experience

The Revolutionary Advantages of Evolutionary Design

There’s a quiet revolution happening within e-commerce design. Two worlds known for colliding (often with catastrophic results) are forging...

- 6 February 2017, 08:00 in Customer Experience

Emergence of the Chief Insight Officer

The emergence of the CInO (Chief Insight Officer) signals a much-needed collaboration across departments to drive business optimisation and...

- 1 February 2017, 09:00 in Customer Experience

Optimise your Site by Understanding your Customers

How satisfied are you with your online conversion rate? When asked this question, only 1% of companies responded ‘very satisfied’....

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But how can marketers fully realise the potential of...

- 12 January 2017, 09:30 in Customer Experience

CMOs Lead the Enterprise Toward Customer Obsession

No one is closer to a customer’s path to purchase than the chief marketing officer. And that, in turn, has set the CMO on the path to a...

- 10 January 2017, 08:00 in Customer Experience

Is your Customer Engagement Strategy Ready for Gen Z?

Digital natives are disrupting the way retailers engage with customers. Those born in the early 90s or after have big spending power, and that power...

← Older Newer →