- 4 September 2017, 07:30 in Customer Experience

The Essential Role of Unstructured, Human Data in Customer Experience

For over 500 years, scholars and art historians have debated whether or not the woman in the Mona Lisa is smiling. Detailed analysis suggests that from certain angles and distances, the lady appears to be smiling; from others, the smile appears to have vanished—an effect achieved by using a combination of colour and shading to create an optical illusion around her mouth.

If only every company analysed its customers’ feedback—and emotions—with...

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- 20 August 2019, 15:43 in Adtech

The Impact of Blockchain on Relationship Marketing

Blockchain in digital marketing will have a huge role to play in the future of...

- 28 August 2017, 08:00 in Customer Experience

Utilising User Experiences to Create Customer Trust Post-GDPR

General Data Protection Regulations (GDPR) are set to be introduced across the EU as of...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing to rise it’s clear why it has become the...

- 17 August 2017, 07:30 in Customer Experience

Alexa Stands on the Verge of Transforming Customer Experience

The way consumers interact with brands through their devices is changing in “the age of voice”. The latest phase affecting the customer...

- 20 July 2017, 07:30 in Customer Experience

How the UX Industry has Evolved Over the Past Decade

A decade is a long time in technology. The original iPhone’s launch back in 2007 was a seminal moment for the industry as a whole, particularly...

- 18 July 2017, 08:00 in Customer Experience

The Who, What and Why of Customer Loyalty

Loyal customers, the shoppers that will return to your site or store on a regular occasion, splash out on multiple items and recommend your products...

- 17 July 2017, 08:00 in Customer Experience

Augmented Intelligence Holds the Key to Superior Customer Moments

Today’s marketers are expected to operate in a digital world dominated by data. With new data sources becoming available almost daily, it may...

- 14 July 2017, 08:00 in Customer Experience

Customer Experience: Marketing's New Battleground

In an era of increased competition, smart brands are taking to a new battleground in a bid to win more customers. That battleground is customer...

- 4 July 2017, 08:00 in Customer Experience

Building Customer Engagement During Challenging Times

To say 2017 has been a year of unpredictability would be something of an understatement. With political twists and turns dominating the headlines...

- 30 June 2017, 08:30 in Customer Experience

Customer Experience vs Customer Engagement

Marketing is full of jargon and buzzwords, deployed with alarming regularity from boardrooms to breakfast meetings. From bounce rates to personas,...

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