- 22 January 2019, 06:00 in Compliance

Has GDPR made marketers more data conscious?

The introduction of the General Data Protection Regulation (GDPR) in May 2018 has undoubtedly disrupted inbound and digital marketing strategies. From adding compliance overhead to the soaring cost of inbound campaigns and fear of non-compliance undermining confidence in outbound campaigns, marketers are struggling to meet revenue targets.

But GDPR has also served as a massive wake-up call: marketing teams have, finally, recognised the sheer inadequacy of existing data resources. James Isilay,...

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- 16 August 2019, 09:00 in Adtech

Striking A Balance in The Ad Tech World

Even if one takes a cursory glance at popular ad tech trade publications you will...

- 26 December 2018, 08:00 in Compliance

Tackling GDPR in 2019: It’s never too late to achieve compliance

Doesn’t time fly? After what felt like years of build-up and widespread media coverage, we’re...

- 4 December 2018, 13:26 in Compliance

Tired of GDPR? This is why you can’t afford to be

If you are self-employed or run a small business, you’ve probably lost count of the number of e-mails you’ve received about the General...

- 29 November 2018, 08:00 in Compliance

How to make your security monitoring and data discovery processes GDPR-Compliant

Thanks to the GDPR, the attention of organisations everywhere seems to be focused on the personally identifiable information (PII) that they collect,...

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