- 24 April 2017, 08:00 in Customer Experience

Human Touch Still Key to Great Customer Service

Nearly a third of consumers in the UK say they would ditch a business or brand that failed to provide good customer service over the phone, according to research.

Despite the increasing adoption of email, online self-service and even social media as customer service tools, a study by Echo Managed Services has highlighted how businesses which overlook the importance of human contact risk damaging their reputations.

In fact, good telephone customer service...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 14 April 2017, 08:00 in Mobile

3 Ways to Inspire and Engage Shoppers via Mobile

Mobile’s role throughout the customer journey is undoubtedly becoming increasingly significant. With global consumers spending an average of...

- 14 April 2017, 07:30 in Features

How to Make your Business Smarter: Marketing Automation

Large marketing organisations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their...

- 13 April 2017, 08:30 in Social Media

Why Social Influencers are the New Broadcasters

Influencer marketing has seen phenomenal growth over the last few years and a key factor in its success hinges around trust. As publishers and now,...

- 13 April 2017, 08:00 in Advertising

Mobile Drives Digital Ad Spend Past £10bn

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for...

- 13 April 2017, 07:30 in Features

3 Ways Conversation Will Change Marketing

Artificial Intelligence (AI) is a powerful force in many industries, but it’s a real game-changer for marketers. Natural Language Interaction...

- 12 April 2017, 09:00 in Features

3 Ways to Boost Your Conversion Rate

A company’s website is an important platform for customer interactions – as stated in The Institute of Customer Service’s January...

- 12 April 2017, 08:30 in Features

Dull Marketing Campaigns, No More

In the words of Henri Matisse, “creativity takes courage”, and it seems that many of us in the marketing industry lack the confidence to...

- 12 April 2017, 08:00 in Search

Hitting the Sweet Spot for Travel Search

In today’s busy world, our attention is being demanded in more ways than ever before: consider the proliferation of options in your average...

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