- 25 May 2018, 16:22 in GDPR

GDPR is here, but you haven’t seen anything yet

GDPR is here, but the hard work is only just beginning. Contrary to a view some hold, it is nothing like the millennium bug. Michael Baxter, editor of Data Protection Magazine, explains why GDPR remains so incredibly important.

25th May 2018, GDPR finally becomes enforceable. 26th May 2018, GDPR is still demanding our attention. 25th May, 2022, the compliance journey continues. GDPR is not something we can all cease to worry...

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- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 5 April 2018, 08:00 in Customer Experience

How to Ensure AI Doesn't Make Your Customers Hate You

No marketing plan aims to create chaos for consumers, but marketers must be cautious about...


- 3 April 2018, 08:00 in Advertising

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 April 2018, 09:00 in GDPR

GDPR and PECR for marketers

Data protection and marketing are so closely interconnected that no marketing plan involving data can move forward without getting data protection...

- 31 March 2018, 09:00 in GDPR

Over a third of marketers still don’t understand GDPR as implementation deadline looms

New research finds a significant number of firms across Europe and the US lack essential knowledge about the new regulation. With only 9 weeks to go...

- 30 March 2018, 09:00 in GDPR

Marketers: what are individuals’ rights under GDPR?

In two months’ time the GDPR will introduce far more stringent data laws designed to bolster the security of individuals in the EU, while...

- 30 March 2018, 08:00 in Features

Let’s Get Physical: Why Augmented Reality Will Drive Meaningful Brand Engagement

The age of the ‘digital awe’ is coming to an end, and users are starting to aspire for deep and meaningful engagement with brands and...

- 29 March 2018, 09:00 in GDPR

GDPR: Changing the ways businesses interact with their customers

From 25 May 2018 the Data Protection Act 1998 (DPA) will be replaced by The General Data Protection Regulation (GDPR), and it will bring important...

- 29 March 2018, 08:00 in Social Media

Don’t ‘Do’ Social for the Sake of it

Talk to many C-suite executives about their organisational social strategy, and they’ll give you the same vague answer: “Yes, we do...

- 23 March 2018, 08:00 in Features

Don’t Forget the Rulebook. When it Comes to Disruptors, it’s Marketing as Usual

The definition of a disruptor brand is a matter of some debate. Although no one would deny that brands like Airbnb and Uber are disruptive, back in...

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