- 20 March 2017, 08:00 in Mobile

How 'Going Mobile' leads to Business Success

Mobile-first is no longer the future, it’s the reality. Smartphones are completely integrated into everyday life, whether it is for online shopping, Internet banking or keeping in contact via social media or email on the go, the ‘always-on’ generation demands immediacy and speed of service when it comes to engaging with a brand. With 82 per cent of smartphone users turning to a search engine when looking for a local...

Keep Reading...


- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 17 March 2017, 08:00 in Mobile

Majority of Marketers Not Confident They’ve Sussed Mobile

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a...

- 17 March 2017, 07:30 in Customer Experience

Lack of Human Interaction Loses Customers

Scrimping on customer experience can severely damage a company's bottom-line, according to research from Yonder Digital Group. An overwhelming 87%...

- 16 March 2017, 09:00 in Social Media

Female Instagram Users Get 5x More Likes Than Men

Marketers may want to consider focusing their influencer marketing efforts on women, after new research revealed female Instagram users get five time...

- 16 March 2017, 08:30 in Features

How Trump Won (a SOSTAC Analysis) – Part 1

Many are still wondering how Donald Trump became president of the United States Of America, despite himself? Here’s an analysis, using...

- 16 March 2017, 08:00 in Advertising

The Race to the $22bn Mobile Ads Market

The mobile ad market is booming. By some accounts, the mobile sector will account for almost all the growth in the worldwide advertising market in...

- 16 March 2017, 07:30 in Social Media

Creating Brand Advocates From Customer Complaints

Millions of people are using social media to network, sell products, to extend influence and inevitably, complain about poor service. A recent report...

- 15 March 2017, 09:30 in Content

How to Manage Stakeholders to Create Better Content

One of the toughest challenges faced by content producers is managing the needs of multiple stakeholders – often with conflicting requirements....

- 15 March 2017, 09:00 in Features

Building Trust in the Digital Economy

In the era of social media, relationships between the customer and a business matter more than ever. A breakdown in that relationship, when trust is...

← Older Newer →