- 22 June 2017, 07:30 in Apps

Balancing App Monetisation and the User Experience

We are all familiar with this situation – you’ve opened your app to either play a game or perform a task but you can’t seem to do just that. You either have to navigate your way past ads before you can see anything or the app experience is heavily punctuated by ads. You get that app owners need to make money from apps but you can’t shake the thought of...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 June 2017, 08:00 in Customer Experience

What are the Hallmarks of a Good Retailer-Customer Relationship?

The relationship between a retailer and its customers has gone through a powershift, and it’s...



- 20 June 2017, 08:00 in Content

How Artificial Intelligence Enables Content Marketing at Scale

Content marketing delivers outstanding engagement, but it’s expensive to produce and distribute. Most challenging of all is scaling...

- 20 June 2017, 07:30 in Advertising

Crazy Smiley Faces, Naughty Monkeys and Even Kisses - Emojis are Invading the Adword World

We’re all fighting the good fight (the AdWord fight, that is) on a very cramped battlefield. 25 characters for the headline.70 characters of ad...

- 19 June 2017, 08:00 in Features

The Mobile App: Is it a Critical Part of Your Omnichannel Strategy?

Chances are that most people turn to a mobile app on their smartphone every morning while starting their day, even before enjoying that first cup of...

- 19 June 2017, 07:30 in Features

Targeting a Niche Audience? Programmatic Should at the Heart of your Digital Strategy

Programmatic has been in the news for all the wrong reasons. But as the fastest growing digital channel - it’s set to grow 31% in 2017 alone -...

- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed...

- 16 June 2017, 07:30 in Features

Maximise your ROI on Channel Marketing

If your organisation has a distributed sales model, you know how integral channel partners can be to your growth and continued success. You also...

- 15 June 2017, 08:30 in Data

How Marketers can Take Action on GDPR Today

It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organisations could...

- 15 June 2017, 08:00 in News

1 in 4 Tech Marketers Looking to Change Jobs in the Next Year

Over a quarter (26%) of marketers in the tech industry are planning to leave their job within in the next year, despite 65% saying they're happy in...

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