- 6 October 2017, 07:30 in Data

How Will GDPR Impact Tech Companies and IT Departments?

Common IT practices in application test and QA, pre-production, and training environments are now under particular scrutiny under the GDPR. The duplication of live production data (including sensitive information) into test and other environments has the advantage of producing more realistic test data, thus improving the accuracy of the testing activity. However, this technique increases the exposure of personal data and the risk of a data leak. In the context of...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 20 October 2017, 08:00 in Features

Creating Desire: Making Digital Work Better

Digital should be the most accountable medium ever… yet ironically the biggest issues for most...



- 4 October 2017, 08:00 in Social Media

How to Increase Sales via Instagram

Instagram is perhaps, dare I say, the most popular social media platform out now, amassing 700 million monthly active users, made up of brands,...

- 4 October 2017, 07:30 in Data

Data Protection: A Taste of Things to Come

For reasons going back in history, the EU has established itself as the pioneer in data protection legislation and 2016 was no exception. In April...

- 3 October 2017, 08:30 in Data

What you Need to Ask Tech Vendors About GDPR

Many technology vendors are finding ways to align their offerings to the challenges that organisations face in becoming GDPR compliant. Some of the...

- 3 October 2017, 08:00 in Features

Lost Emails Cost Customer Relationships in Under 60 seconds

There is an alarming risk to customer retention surrounding business-critical emails, according to email service provider Mailjet.  The...

- 3 October 2017, 07:30 in Features

3 Guiding Principles to Becoming a Purpose-Driven Company

Brands are at a crossroads. Everyone wants to enter the customer’s inner circle (the narrow list of 3-6 organisations you truly allow to have...

- 2 October 2017, 08:30 in Data

Why Small Businesses are Right to Worry About GDPR

Here’s the scenario. You’re a business owner. You pay your taxes. Never late. You account carefully. Never falsely. You treat customers...

- 2 October 2017, 08:00 in Advertising

TV Ads still Alive and Kicking Despite of Subscription Video’s Rise

Traditional television and TV advertising is still alive and kicking – even among those that exclusively use subscription video on demand...

- 2 October 2017, 07:30 in Content

The 5 Most Common Content Marketing Mistakes (and How to Fix Them)

The production of content is increasing rapidly. Some 79% of marketers intend to produce more content in 2017 than they did last year. But this...

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