- 16 January 2017, 09:00 in Data

Overcoming Data Management Platform Challenges – ‘How’ Rather Than ‘Why’

Keeping up to speed with the needs and demands of your customers is not easy. The marketplace has evolved, consumer expectations have grown exponentially, and so has the technology marketers have at their fingertips.

There’s no denying the importance of data-driven decision making and the role a Data Management Platform (DMP) can play in that process, but a complete shift in the way you operate can be a daunting...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 13 January 2017, 09:00 in Apps

Mastering the Art of the In-App Video Ad

It makes up 70% of all internet traffic and may account for 90% by 2020, according to Cisco. Some even say that it’s ‘eating the...

- 13 January 2017, 08:30 in Features

6 Savvy Steps to Dive into Personalisation Today

You know you should personalise content and the digital experience for users and customers. Many content management systems carry personalisation...

- 13 January 2017, 08:00 in E-Commerce

Using Virtual and Augmented Reality to Mind the Digital Gap

Virtual reality experienced a renaissance in 2016 with the public release of systems like the PlayStation VR, Oculus Rift and Google’s Daydream...

- 13 January 2017, 07:30 in News

Retailers Fail to Fulfil Consumer Personalisation Promises

While retail brands continue to battle over offering an increased level of personalisation to their custumers, 52% of consumers that have followed up...

- 12 January 2017, 09:30 in Customer Experience

CMOs Lead the Enterprise Toward Customer Obsession

No one is closer to a customer’s path to purchase than the chief marketing officer. And that, in turn, has set the CMO on the path to a...

- 12 January 2017, 09:00 in Features

3 Key Ingredients for an Effective Marketing Mix

The CMO’s workload has expanded and grown more complex in recent years, as they take on responsibilities for marketing technologies, often in...

- 12 January 2017, 08:30 in Search

Search, Click-to-Call and Online-to-Offline Conversion Tracking

According to Accenture, more than a third of senior marketing professionals have, for the past few years believed that digital marketing will account...

- 12 January 2017, 08:00 in Features

2017: Uncharted Territory for the Modern Marketer

The strategy for the marketing executive today is filled with unknowns. To both understand a brand’s audience and ultimately engage and...

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