- 12 July 2018, 08:00 in Features

Influencing the Next Generation of B2B Buyers

Millennials will make up over a third of the global workforce By 2020. They are already quickly moving up the corporate ladder and taking on more purchasing power in the process. But in some circles, they’re still an afterthought. Although B2C marketers are personalising their messages to cater to millennial needs and desires, most B2B marketers aren’t following suit.

One of the main reasons may be due to an...

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- 29 June 2018, 10:36 in GDPR

ON24: Webinar: How webinars can help you succeed in a GDPR World

How can organisations utilise webinars as part of the modern marketing mix? Although we are...

- 10 April 2018, 08:00 in Features

How Influencer Marketing is Following in the Footsteps of Digital Music

It’s safe to say that influencer marketing as an industry is well on its way...


- 6 April 2018, 08:00 in Features

Start-Ups Spend Less Than a Day Per Month on Marketing

A lack of experience or knowledge, being too short on time and the belief that marketing won’t be beneficial to their business have been...

- 5 April 2018, 08:00 in Customer Experience

How to Ensure AI Doesn't Make Your Customers Hate You

No marketing plan aims to create chaos for consumers, but marketers must be cautious about how their AI-powered outreach actually operates in the...

- 3 April 2018, 08:00 in Advertising

Advertisers Believe Programmatic Budgets Held Back by Poor Measurement

The overwhelming majority of advertisers would be able to justify additional investment into programmatic if they were able to more effectively...

- 1 April 2018, 09:00 in GDPR

GDPR and PECR for marketers

Data protection and marketing are so closely interconnected that no marketing plan involving data can move forward without getting data protection...

- 31 March 2018, 09:00 in GDPR

Over a third of marketers still don’t understand GDPR as implementation deadline looms

New research finds a significant number of firms across Europe and the US lack essential knowledge about the new regulation. With only 9 weeks to go...

- 30 March 2018, 09:00 in GDPR

Marketers: what are individuals’ rights under GDPR?

In two months’ time the GDPR will introduce far more stringent data laws designed to bolster the security of individuals in the EU, while...

- 30 March 2018, 08:00 in Features

Let’s Get Physical: Why Augmented Reality Will Drive Meaningful Brand Engagement

The age of the ‘digital awe’ is coming to an end, and users are starting to aspire for deep and meaningful engagement with brands and...

- 29 March 2018, 09:00 in GDPR

GDPR: Changing the ways businesses interact with their customers

From 25 May 2018 the Data Protection Act 1998 (DPA) will be replaced by The General Data Protection Regulation (GDPR), and it will bring important...

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