- 11 August 2017, 08:00 in Lead Generation

20% of Commercial Emails Fail to Reach the Inbox

As many as one in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path.

This new research reveals that just 80% of email is delivered to the inbox, while the remainder – a full 20% – is diverted to spam folders or gets blocked altogether.

The report’s findings are relatively consistent with the company’s 2016 and 2015 benchmarks,...

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Online Campaigns Struggle to Target Women

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