- 27 March 2017, 07:30 in Features

4 Things Retail Marketers Need to Know About Shoppers

All retail sectors are currently feeling the competitive heat. FMCG retailers, in particular, are under pressure from a sharp rise in food inflation and aggressive bids for sector domination from newer entrants. Economic and political uncertainty are only making the need to build market share and attract customers more urgent.

Digital marketers have a huge role to play in driving the innovation needed to help their businesses thrive as well as...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 29 March 2017, 08:30 in Features

Is Automation the Answer to Meeting Marketing Regulation?

Regulation is always a hot topic, no matter the sector. It’s ever changing and version...



- 24 March 2017, 08:00 in Data

Baby Boomers vs. Millennials: The Great Data Divide

In today’s world, data is created in every communication, interaction and transaction and is then used to make decisions and justify actions....

- 24 March 2017, 07:30 in Social Media

The 'Roly Poly Goalie' and the Implications for Sports Brands

The FA cup is guaranteed to throw up a few surprises and shocks every year. This time around, one of the most noteworthy storylines was the progress...

- 23 March 2017, 09:00 in Search

Designing for SEO – Mobile-Readiness, Performance and User Experience

Digital design is about far more than what looks nice. Increasingly it is design-thinking that makes the difference between a site that converts...

- 23 March 2017, 08:30 in Features

The Paradox of Mass Personalisation

Personalisation is everywhere. It’s in our Facebook feeds, on our Netflix queues, and increasingly, in our shopping experiences. Ever since...

- 23 March 2017, 08:00 in Features

The End of Stereotyping: Why the Future of Marketing is Adaptive

Marketers are on a constant mission to create utopian, near-perfect experiences for customers. Now that emerging technologies such as artificial...

- 23 March 2017, 07:30 in Features

The Psychology of Video Communications

What makes video such as powerful communications tool? It’s all to do with the way we respond to audio visual imagery - and what our brains...

- 22 March 2017, 09:00 in News

Advertisers Seek Closer Relationships with Fewer Suppliers

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house...

- 22 March 2017, 08:30 in Advertising

Better Ads Standards for Desktop and Mobile

The Coalition for Better Ads has released initial Better Ads Standards for desktop and mobile web that reflect consumer advertising preferences in...

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