- 21 July 2017, 08:30 in Data

Wetherspoons Deletes Marketing Database: Why Businesses Should not Follow Suit

The pub chain Wetherspoons recently surprised its customers with the decision to delete its email marketing database. The company informed customers that their details would be safely discarded, meaning they would no longer receive monthly newsletters or any other type of promotional material. Instead, Wetherspoons updates will be posted on the company’s website and social media pages. Wetherspoons insists email marketing is ‘too intrusive’ for its customers, but...

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- 5 July 2017, 15:48 in Features

GDPR:Report Launched to Help Businesses Tackle New Data Privacy Laws

A new publication – GDPR:Report – has launched, providing the latest news, features and expert advice on the General Data Protection Regulation (GDPR).

- 26 July 2017, 08:00 in Data

How to get More Insight from Complex Voice of the Customer Data

The big data revolution has meant that there are nuggets of insight within customer data everywhere: CRM...



- 20 July 2017, 08:30 in Social Media

Your Business Doesn't Need Social Media? Are you Sure?

According to social media trainer and speaker Laurel Papworth, these are the six most common reasons businesses give for not needing social media: 1....

- 20 July 2017, 08:00 in Features

Your 5-Step Passport to Doing More with Video

Business and management guru, Henry Mintzberg once said: “Strategy is a pattern in a stream of decisions.” And, in the context of video...

- 20 July 2017, 07:30 in Customer Experience

How the UX Industry has Evolved Over the Past Decade

A decade is a long time in technology. The original iPhone’s launch back in 2007 was a seminal moment for the industry as a whole, particularly...

- 19 July 2017, 08:30 in Content

Sales and Marketing Don't Have Access to the Right Content

Four in five marketing and sales professionals say the content they have access to doesn't help them in their jobs, according to new research from...

- 19 July 2017, 08:00 in Apps

7 Ways to Promote Your Mobile App for Free

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app...

- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using...

- 18 July 2017, 08:30 in Data

Why Customer Insight Businesses are Pulling Ahead of the Pack

Putting the customer at the heart of everything you do by constantly innovating, makes for better business. And that’s why every company, from...

- 18 July 2017, 08:00 in Customer Experience

The Who, What and Why of Customer Loyalty

Loyal customers, the shoppers that will return to your site or store on a regular occasion, splash out on multiple items and recommend your products...

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