- 21 January 2020, 07:00 in Adtech

APIs: What are they, and why should marketers care?

There’s never been a more exciting time to be a marketer. Technology continues to shift the goalposts for us: whether that’s through the data that helps us refine our users’ experiences, the digital channels that help us reach potential customers, or new revenue streams that arise from tech’s possibilities.

Application Programming Interfaces, or APIs, sit at the heart of all these capabilities. Their technical name may sound removed from the marketing...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 16 May 2019, 09:00 in Email Marketing

7 Tips for a Successful Email Marketing Campaign

On a daily basis, consumers find themselves receiving automated emails from companies trying to promote...


- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

- 8 May 2019, 10:00 in Trust

Apple doesn’t want your data, Tim Cook says

Apple’s boss, Tim Cook, has underlined his company’s positive data attitudes again by reminding the world of the tech giant’s...

- 7 May 2019, 09:30 in Social Media

Facebook comes under fire at IAPP Summit 2019

Speaking at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington DC this week, Facebook came in...

- 3 May 2019, 08:00 in Data

Google to “auto-delete” users’ web browsing history

As the tech giants adapt to more stringent cultures and laws surrounding user privacy, Google is to give its users the ability to have their search...

- 2 May 2019, 10:00 in Social Media

The Future Is Private

At Facebook’s annual developer conference, F8 Mark Zuckerberg stood in front of a large screen in front of 5,000 developers and...

- 1 May 2019, 09:00 in Mobile

Apple denies pulling parental controls to gain competitive foothold

Apple says it took the decision to remove a number of parental control apps from its store due to concerns about security and privacy, reports...

- 30 April 2019, 09:00 in Compliance

Security and compliance is a digital transformation priority

Results of a new survey conducted by ComputerWeekly.com illustrate how security and compliance has become a priority for European businesses as they...

- 26 April 2019, 09:30 in Social Media

Data privacy investigations could cost Facebook up to $5bn

Reports reveal Facebook intends to portion off £2.3bn ($3bn) in anticipation of a probe conducted by US authorities into data protection...

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