- 23 February 2017, 09:30 in Features

5 Out-of-Home Technology Trends all Marketers Should be Aware of

Most technology is looking inwards, as computers become faster and more powerful, and reality more virtual. Most digital marketers will know about the advances we expect to see in computing. However, we’re interested in the macro – what technologies are going to dominate the landscape, our city centres and the out-of-home environment? I’ve explored five technology trends that will dramatically affect our everyday lives, and suggested ways in which they...

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- 22 February 2017, 09:19 in Features

What do smaller businesses need to know about cyber security?

“The internet brings huge business opportunities and benefits, but it also brings risks. Every day...

- 27 February 2017, 08:30 in Advertising

Emotion in Advertising and the Modern Tragedy of the Phone-drop

Would you mind imagining this first line has a kitten in it, snuggling up to...



- 23 February 2017, 08:00 in Data

What Does the EU GDPR Mean for UK Marketers?

The EU’s General Data Protection Regulation (GDPR) comes into effect in 2018, and its implications for marketing are significant and...

- 23 February 2017, 07:30 in Customer Experience

Is User Experience the New USP?

2017 didn’t exactly get off to a roaring start for the UK’s high street retailers, with new year’s day footfall significantly down...

- 22 February 2017, 09:30 in Advertising

Why Mobile Advertising's Biggest Area Needs a Rethink

The largest segment of mobile advertising today is focused on getting people to download a mobile app – marketers spend three times more on...

- 22 February 2017, 09:00 in Features

How can Marketers Become Better Artists?

At first glance, it might seem that marketers and artists don’t have a lot in common. The former promotes or sells products while the latter...

- 22 February 2017, 08:30 in Mobile

How to Build a Mobile-First PPC Strategy

More and more people are using mobile devices everyday. Sixty-eight per cent of smartphone users check their phone within 15 minutes of waking up,...

- 22 February 2017, 08:00 in Features

The Game for Deep Learning has Just Begun

It’s been 20 years since IBM’s supercomputer Deep Blue defeated world chess champion Gary Kasparov, in a historical first victory for...

- 22 February 2017, 07:30 in News

One in Ten Marketers Admit Email Campaigns Aren't Relevant

Email remains ‘important’ or ‘very important’ for the majority (95%) of marketers, but less than one in 10 (9%) say all their...

- 21 February 2017, 14:32 in Features

Gilbert Hill: The importance of web regulation

Gilbert Hill, is the founder of Optanon and Business Director at One Trust Technology. Gilbert will be speaking at the GDPR Conference Europe in...

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