- 25 May 2017, 09:00 in Advertising

Consumers Put Off Brands with Inappropriate Ad Placement

Three-quarters of British consumers would be discouraged from purchasing from a brand whose online ads have appeared next to content considered inappropriate, according to a new study by Broadband Genie.

The research also found that 50% would actually blame the company itself for the placement. It comes after several brands, including Marks & Spencer, RBS and Audi, pulled their adverts earlier this year after they appeared alongside extremist content on...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 29 May 2017, 07:30 in Advertising

Common PPC Advertising Pitfalls to Avoid

Pay-per-click (PPC) advertising is an effective way of boosting your marketing efforts by helping you...



- 25 May 2017, 07:30 in Analytics

5 Simple Ways to Make the Best of Google Analytics

Google Analytics is a bit like my Uncle Brian - full of interesting facts and stats, changes his ‘look’ every six months and has a...

- 24 May 2017, 09:00 in Data

5 Steps to Getting your GDPR House in Order

Worried about GDPR consent issues? Called a halt to preparations as you wait and see the effect of Brexit? Still feel unprepared? You’re not...

- 24 May 2017, 08:30 in Data

There’s no Such Thing as a ‘Lucky Guess’, Maximise your Data

The topic of data insights terrifies many small to medium sized enterprises (SMEs). While the majority of owners and managers will appreciate that...

- 24 May 2017, 08:00 in Social Media

Three Brands on Social Media That Got Everyone Talking

Utilising social media to gain coverage is becoming an increasingly popular tactic for brands. Although creating a specific social media campaign is...

- 24 May 2017, 07:30 in Search

Semantic SEO: Can you Afford to Ignore it?

Search engines are ever-changing, increasingly shifting their focus on user intent and behaviour. As a result, keyword optimisation is also changing,...

- 23 May 2017, 09:00 in Social Media

Why WeChat is Crucial for Chinese Expansion

WeChat is a great marketing tool to use if your business is targeting China, the main reason being that it has 768 million daily active users! It is...

- 23 May 2017, 08:30 in Social Media

Will Social Media Affect the General Election Results?

As the general election inches nearer, it’s hard to avoid news about the various political parties. Politicians are encroaching further into...

- 23 May 2017, 08:00 in Social Media

Maximising Social Media Presence with Data Analytics

Facebook, Twitter and other social media sites are central to how brands, executives and individuals engage customers, build loyalty, and market...

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