- 7 November 2017, 08:00 in Customer Experience

How to Achieve Consistency and the Best Customer Experience Across Marketing Channels

It is no secret that the customer is the centre of the universe for many brands. And so they should be; after all, they ultimately pay a marketer’s wages. However, a marketer’s job in connecting with these consumers has never been more difficult. This is because consumers are less brand loyal than they have ever been before. Also, in today’s omnichannel environment, where the number of touch points is rising...

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- 27 October 2017, 14:00 in Features

Integrated Live Marketing Summit 2017; Bring your marketing into the future

The world of marketing continues to evolve rapidly, and never has it been more crucial...

- 17 November 2017, 11:14 in Digital Marketing

Getting your Marketing ready for Christmas at Integrated Live Marketing Summit

Christmas is fast approaching with only 38 sleeps left! And whilst some people may be...


- 4 November 2017, 08:00 in Advertising

Ad Viewability Hits 18 Month High

Ad viewability in the UK hit its highest level in 18 months in the third quarter of 2017, marking the first time it has risen for two consecutive...

- 3 November 2017, 09:00 in Features

Integrated Live Marketing Summit 2017; Welcome back Bing

Meet Bing at Integrated Live Marketing Summit and get all the latest information on search innovation, features, and insight. Performance marketing...

- 3 November 2017, 07:45 in Features

B2B Marketing Automation Software is Underused and Symptomatic of the Industry

Marketing automation correlates with marketing success in B2B, but too few companies are getting the most from their chosen software.This is...

- 2 November 2017, 08:00 in Social Media

Complaining consumers target retailers through social media

Over a third (36%) of consumers would use social media to complain about a product or service. This compared favourably to 30% who would use an...

- 2 November 2017, 07:45 in Data

What Does GDPR Really Mean for Marketers?

In May 2018 the European Union’s new General Data Protection Regulation (GDPR) law will become effective. The regulation is intended to...

- 2 November 2017, 07:30 in Features

Your Campaign Management Cheat Sheet

Need help tracking and reporting on campaign performance? You've come to the right place. We work with our clients every day to help them report on...

- 1 November 2017, 11:30 in Features

Mailjet’s Email Holiday Toolkit

It’s beginning to look a lot like Christmas… Well, maybe not just yet, but for the email marketer, the holiday season is here and...

- 1 November 2017, 08:00 in Data

How Data Analytics is Making an Impact on Marketing

Predictive analytics has never been more important. A wealth of data is now available to businesses, but this doesn’t mean that everyone is...

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