- 18 January 2017, 09:00 in Features

Why Creativity Shouldn’t be the Only Consideration for Digital Marketers

As we all know, the amount of time a website is out of action has countless business repercussions for site owners, including – but not limited to – losing customers and revenue.

When a website crashes, whether that is due to a sudden increase in traffic or a distributed denial of service (DDoS) attack, digital campaigns suffer – after all, downtime is downtime, no matter the cause. As a digital marketer,...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 January 2017, 09:00 in News

Supermarkets and Tech Brands Win Big in 2016

Marketing campaigns ran by supermarkets and technology companies in 2016 were the most effective, according...



- 17 January 2017, 09:30 in Features

How to Maximise Your Marketing Campaigns with Machine Learning

The modern marketing department is increasingly responsible for the entire customer journey, from attracting prospects to converting leads....

- 17 January 2017, 09:00 in Features

Unified Personas: The Next Frontier for Digital Marketers

Facebook recently launched its first enterprise offering citing an already impressive 1,000 global organisations and 100,000 groups using the service...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

- 17 January 2017, 08:00 in Features

What Have Ethics Got to do with Digital Marketing?

The number of martech tools is growing fast. According to the March 2016 MarTech Conference (San Francisco) there are over 3,800 martech tools (up...

- 17 January 2017, 07:30 in Mobile

Making Noise About Google AMP

For a large number of people, reading mobile content on the web is a slow and frustrating experience. Seconds are crucial in the digital world and if...

- 16 January 2017, 09:30 in Social Media

The Biggest Mistakes Brands Make on Snapchat

Advertisers have begun aggressively courting millennial consumers as they spend more time on digital platforms like Snapchat and Instagram. But given...

- 16 January 2017, 09:00 in Data

Overcoming Data Management Platform Challenges – ‘How’ Rather Than ‘Why’

Keeping up to speed with the needs and demands of your customers is not easy. The marketplace has evolved, consumer expectations have grown...

- 16 January 2017, 08:00 in Features

Managing Marketing Automation for B2B in 2017

The full potential of marketing automation is not being realised by marketers, despite its use steadily increasing over the past ten years, according...

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